Jeff - Brand A Dream

In the age of AI, I believe questions will become more valuable than answers. Elon said this months ago and that vision is on full display right now. Creatives have never been able to qualify their ideas better, cheaper and faster than they can right now. As more people have access to Ai intelligence, the opportunity as I see it, is asking what others haven’t. Using AI to explore connections, solve overlooked problems, and uncover possibilities across industries. This is where curiosity becomes the invention and when those questions lead to something worth building, protecting the intellectual property should be part of the strategy from the beginning. The next breakthrough will start with an idea then a question nobody else is asking. #Innovation #AI #IntellectualProperty #Entrepreneurship

Can inexperienced cattle producer build a genomically balanced herd in just a few generations? That’s the question I’m working to answer through my own herd and why I’m building COWBOAI.com. I’m a new cattle producer with a clear picture of what I want to produce: cattle with balanced genetics, excellent phenotype, strong calving ease, useful growth, maternal ability, and carcass quality. Our bull calf, TMG Discipline 96 (AAA *21582764), was located and purchased with a clear understanding of exactly what we’re breeding for. He’s a deliberately selected sire, for the herd we’re building. At just 7 months old, he already meets or exceeds the breed midpoint in 11 of the 12 traits in COWBOAI’s Core profile, with Fat sitting just below average. 96 combines strong calving ease with growth, maternal potential, and favorable carcass genetics. In the pasture, we’re seeing excellent phenotype, good feet, and a gentle disposition. I can scratch his head while he eats from my hand. 96’s +0.99 Marbling and +72 $G also exceed the Certified Angus Beef® Targeting the Brand™ genetic benchmarks of +0.65 Marbling and +55 $G. That matters because I’m selecting for balance while keeping beef quality firmly in the picture. COWBOAI’s Core 12 evaluates: • Calving Ease Direct • Birth Weight • Weaning Weight • Yearling Weight • Calving Ease Maternal • Heifer Pregnancy • Functional Longevity / Stayability • Maternal Milk • Carcass Weight • Marbling • Ribeye Area • Fat Thickness TMG Discipline 96 AAA *21582764 Calving Ease Direct: 9.7/10 Birth Weight: 8.0/10 Weaning Weight: 7.5/10 Yearling Weight: 7.0/10 Calving Ease Maternal: 5.5/10 Heifer Pregnancy: 5.5/10 Functional Longevity: 6.0/10 Maternal Milk: 9.6/10 Carcass Weight: 5.0/10 Marbling: 6.5/10 Ribeye Area: 6.5/10 Fat Thickness: 4.0/10 (1.0 under average) Core 12 completeness: 11/12 Average intensity: 6.73/10 Approximate percentile-derived scores; 5.0 represents the breed midpoint. COWBOAI brings available Black Angus and Red Angus EPDs and commercial Igenity genomic results into an understandable 1–10 framework, accounting for differences in trait definitions and reporting systems. Missing information stays unknown. That helps me understand an animal’s strengths, identify the gaps, and evaluate how it fits the cattle I already own or females I’m considering buying. Before I purchase a female, I can evaluate her potential mating with 96. Before breeding, I can target a projected calf that meets all 12 Core thresholds. Using animals I’ve already identified, my plan is to make the next two to three carefully selected matings count toward that balanced foundation. The opportunity for a new producer is significant. I can begin with information that earlier generations of cattlemen didn’t have, identify complementary genetics sooner, and make breeding decisions with a clearer understanding of the likely outcome. Experience still matters. So do feet, legs, disposition, udders, fertility, efficiency, and suitability for the ranch. Physical examinations and additional EPDs belong alongside the Core 12. Balance means understanding the job each animal needs to do. More milk, more growth, or a bigger carcass isn’t automatically better for every operation. A 12/12 profile means an animal meets our 12 defined thresholds. It doesn’t mean perfection. Projected calves still need to be born, tested, evaluated, and proven. Targeting the Brand genetics indicate carcass potential; finished cattle still have to earn CAB acceptance. Because of my frustrations since entering the cattle market, I’m building a patent pending Ai system that help me move toward a genomically balanced herd with the phenotype to match and developing it to help other producers make those same qualified decisions. #cowboai #cattlegenetics

Little by little, OSU and I are making NAV360™ progress every day. This latest CAD update shows the Swaybilizer™ taking shape, including an illuminated directional arrow that turns with the lower unit so you can see exactly where it’s pointed. We’re developing Swaybilizer to bring the functionality of a traditional bow-mounted GPS trolling motor to the stern. Plus, it will communicate with the bow motor, allowing both ends to work together for complete vessel control. Control the bow. Control the stern. CONTROL EVERY MOVE.™ #Nav360 #Swaybilizer #NavlogicMarine

Take an exclusive first look at COWBOAI, a patent-pending platform powered by TraitSearch technology designed to optimize cattle breeding. This walkthrough demonstrates how commercial and registered cattlemen can use the Cai AI assistant to analyze cattle genetics and make data-driven mating decisions before ever stepping foot in an auction. In this demo, we explore how to optimize breedings for specific outcomes, such as finding the best female match for the Black Angus bull Bitcoin Machine 2601 to maximize calving ease. We also dive into the platform's manual filtering tools, showing how to rank commercial and purebred females against a sire based on core EPD traits like birth weight, weaning weight, and average daily gain. Key Features Highlighted: Cai AI Assistant: Quickly evaluate your entire herd inventory, identify specific phenotypes, and query complex breeding scenarios. Genomic Mating Predictions: Forecast calf outcomes by comparing sire and female genetics across Red Angus, Black Angus, and commercial cross-breeds. Custom Trait Filtering: Rank potential mates based on prioritized EPDs to meet your exact herd goals. Learn more about the future of genetic research and mating recommendations at the Cowboai website. youtu.be/FWWWrofOhq8?is=YULk… #cowboAi

Nav360 update. What’s going on with this angler’s boat behind me? The fix is near! #nav360 #navlogicmarine

Things are going to change forever when cattlemen start us Ai to assist with breeding decisions and marketing.

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Now available on Amazon! 1 Broadhead Both Features Fixed + Expandable amazon.com/Bigfoot-Brand-Bro…

The future of boat control is coming. The progress at OSU is incredible. One day I will put a jersey on and show the world what dreams can do. The patent process isn’t easy and it’s definitely not for people that are risk adverse. There’s nothing guaranteed here and it will be a battle giving birth to something this disruptive. Toby told me No Risk it - No Biscuit, and I’m hungry for biscuits. The day will come when anglers can control the stern like they control the bow, or control both simultaneously. Hold position. Control direction. Eliminate sway. Put the boat exactly where you want it….and it doesn’t move. Not just a trolling motor. Not just a stern motor. Total boat control. That’s the future we’re building with NAV360™. Control Every Move™ #navlogicmarine #nav360 #controleverymove

How many bulls do I have in my account…? The new COWBOAI™ assistant, “Cai,” answers “You have 5 bulls in your account”. This was the very first real account question we asked Cai. The COWBOAI cattle agent looked into the user’s herd, found the bulls in the account, and returned the correct answer — including the individual animals. That may sound simple, but it’s a big step. Producers, we are on our way to an entirely new way to research your herd’s genetics, understand your Core 12™ Profiles, match cattle within your herd, and search a marketplace by genetics. Ask Cai. Find the genetics. Make the match. We’re just getting started. #COWBOAI #Cai #GeneticMarketplace #CattleGenetics #AgTech #PatentPending

Dare to dream. 💭 It’s pretty cool when something that’s been living in your head starts showing up on a computer screen. We’re finally getting to play with some concepts for our stern-mounted Swaybilizer™. There’s still a lot of work ahead, but seeing it begin to take shape is a pretty exciting milestone for the NAV360™ team. Sometimes you just have to be crazy enough to imagine something different. Keep dreaming. Keep building. 🚤 #NAV360 #Swaybilizer #ControlEveryMove #MarineInnovation

Yesterday, I quantified another real-world use case for the patent-pending COWBOAI technology, at the Oklahoma Angus Association sale. At a live cattle auction, I used AI to help evaluate potential purchases against the genetics I already owned, my breeding goals, and what our herd actually needed. I combined the data with what I could see in person, phenotype, movement, structure, pedigree and updated breeding information. After I made the first purchase. The moment I added one animal, every remaining animal became a different decision because the herd had changed. I added another animal. Re-evaluate. New pregnancy information became available. Re-evaluate. Another genetic need was filled. Re-evaluate. Every purchase changes the next decision in real time. I think this could be especially important for new producers building a foundational herd of registered or genomically tested commercial cattle. Some producers like myself aren’t simply buying cattle. We’re making generational genetic decisions that could define our ranch for decades. Cattlemen have been manually reviewing epd’s and genomic tests forever trying to find the best matings and matches. I just prefer to use a new tool that packs as much detailed information into every herd decision. COWBOAI will understand the cattle you already own, (registered epd’s or genomic tested commercial animals). The genetics you’ve already purchased and what you’re trying to build, then helping evaluate each available animal based on how it fits YOUR herd. AI doesn’t replace the cattleman’s eye. Phenotype is critical. Docility can be inspected in the auction pens as well. COWBOAI just gives the cattleman another toool. Remember, best animal in the sale “on paper”, might not the best animal for your herd, when considering the traits you are breeding for. And after you make your first purchase, the best choice for your second may completely change. That’s bigger than searching for cattle. That’s helping a new cattle entrepreneur architect a herd one genetic decision at a time. Another real-world use case for the patent-pending technology. #COWBOAI #CattleGenetics #AgTech #AI #Ranching #Livestock #Genomics #Angus

NAV360 vessel control architecture update! #nav360 #spidermode #navlogicmarine

Own what AI can’t duplicate. Use AI on everything it can. #brandAdream

Why the cattle world might eventually head to COWBOAI.com I grew up working on my cousin’s ranch south of Seneca, MO. My wife raised show cattle and did FFA. We stayed around cattle for decades through friends and hunting leases, but didn’t run our own cows while raising kids and building businesses. Now empty-nesters, we started a small registered Red & Black Angus herd. I got hooked on the genetics fast. What frustrated me was how scattered everything is — sale catalogs, PDFs, social posts, semen directories, embryo auctions. Comparing available animals against the genetics already in our pasture felt like hunting a needle in a haystack. So in 2025 I started using AI as a research assistant to organize pedigrees and compare EPDs. It helped me narrow the list before we bought. Then I’d call the producer and look at the real animal. Software will never replace a cattleman’s eye, but it sure helped me sort the mountain of data faster. That experience made the gap obvious. Registered breeders have EPDs. Commercial producers are using more genomics. Everyone is still stuck connecting the dots the hard way. I filed a provisional patent and I’m slowly testing ideas on COWBOAI.com — starting with what actually helps me make better decisions on our own place. No big promises. Just building and living with it. If it works for me, maybe it can help other producers too — registered or commercial. #CowboAI #BitcoinRanch #Cattle

More updates from the OSU engineering team this week! Mainly software and prototype engineering. As this journey continues and I keep talking to interested people I have came to a conclusion. People understand the “all wheel drive for your boat” capabilities analogy, so here an ai graphic that you can share! I can’t wait to get my prototype system operating. It’s going to be amazing. The massive non provisional patent was filed last week, so now we wait and see how the examiner views the claims. 🤞 #nav360 #controleverymove #navlogicmarine #brandadream