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Veille sur l'Actualité et les nouveautés du #BrandContent , #NativeAdvertising, & #ContentMarketing

France
Joined January 2014
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Branded Content FR retweeted
Replying to @pascchevalier
@pascchevalier prend 20% de TennisMagazine lance #attractivesport un build up avec tennis.fr,squash.fr, bad.fr, veloboutik, avenuedelaglisse – at Paris, France
Branded Content FR retweeted
Mise à jour de Native M : un article de @adage, de @LesEchos et l'opération @netflix sur @WIRED : nativeadvertising.mpublicite… #NativeAds
Branded Content FR retweeted
Why does @BuzzFeed call its branded posts "social content" instead of "sponsored content"? bit.ly/1sXjHpz
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L'association marque/contenu : un enjeu sous-estimé du brand content: Parution de matin dans 100%Me... bit.ly/1l6PK3J #testconso
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Comment Cetelem travaille avec son agence de #contenus Maya Press tinyurl.com/mh4r75a @touslesbudgets
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Native advertising: who should be creating it? | @nativead: bit.ly/1qx1UCx
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Félicitations chaleureuses à @axellelemaire qui portera haut les couleurs du numérique français ;) !
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Branded Content FR retweeted
What we engage with can't be measured just with shares or clicks. - bit.ly/1q8vu3b
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Klout racheté par Lithium dlvr.it/5FtD06
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Native ads won't follow the same trajectory as banner ads according to @AdamLipman1: trib.al/xgZQlst
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Le brand content s'attaque au prime time influencia.net/fr/rubrique/c… via @INfluencialemag
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Facebook : pourquoi beaucoup de grandes marques se posent la question d’y rester ou pas bit.ly/1l9cVw5 #rtb #adexchange
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Les bonnes campagnes de pub vidéo en ligne ne sont pas des simples copies des spot TV bit.ly/1jtAKP4 #rtb #adexchange
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Achat programmatique : Philippe Besnard lance une plateforme de native advertising journaldunet.com/ebusiness/p…
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La définition du Native Advertising selon @MPublicite #NativeAds »
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Replying to @interlinejim
@interlinejim I think journalists are used to work with brands. The most important ones: gobernments. Another issue is where impartiality is
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