Brandon Van Moorleghem

I had this conversation a few days ago, here's how I expect this to go down: * Google will continue to claim their AI model is great, in the next quarterly earnings call, with the sub-note that monetization is proving a challenge. * In the following earnings call, they will double down that its the best implementation of AI, but advertisers are struggling with it * Next earnings call, they'll declare it a very useful feature, but will be putting it behind a tab in the search results. * Adoption will be low, for all but very specific queries. It won't make the final SERPs page in anything close to its current form. Let me remind everyone scoffing at this take, in my 20 year history of predicting what Google will do, Ive been spot on right twice. (Im ignoring the 73,182 predictions that were partly, or totally incorrect).