Building @tybxyz / investing @AlanteCapital / advisor to @watchdutyapp / fmr @Walmart, @Gap, @Skillz, @USCongress
San Francisco, CA
Joined April 2011
- Tweets1.2K
- Following1.3K
- Followers583
- Likes3.9K
Pinned Tweet
Obsessed with Instinct for shopping. I have it working against our bathroom remodel given the design constraints. My favorite part is the merchandised links to web pages I can then share with my husband vs losing in the text thread. @noahrshinn
Love an honest founder retro. Most valuable advice.
Rarely do you see a company have so much positive influence on an ecosystem as Foursquare did on the NYC tech scene… especially to have it end like this.
Kudos to @dens for writing an eloquent post-mortem that takes on that impact, and its sad final chapter, head-on.
Breana Teubner retweeted
Over the last 4 years we’ve been building the fan identity graph: a unified cross brand view for shoppers. The graph includes purchases, preferences, insights, engagement, reviews and referrals. Declared data and context that applied to Si discovery and recommendations, like this, will make the experience infinitely more personalized, useful and magical. Shoppers get an ID they can take across AI assistants and models get a graph they can plug into through an API.
Instinct + Shopify
35% of our users use Instinct for personal shopping. Today, we’re partnering with @Shopify to bring product discovery, checkout and order updates into one conversation.
Shopping is a creative and personal experience. Your Instinct knows your sizes, the brands you like, and what you’ve bought, kept or returned. When you ask for something, Instinct understands the details that matter, from who a gift is for to when you need it to arrive.
Instinct can now search Shopify’s merchant network for products, and find live information on prices, sizes and availability. When you’re ready to buy, Instinct sets up your order with the store so you can check out with Shop Pay using your saved payment and shipping details.
Whether you’re searching for a thoughtful gift, researching big-ticket items, or restocking household essentials, the new experience helps you:
- Discover and compare products across brands, with up-to-date pricing and availability
- Check out with Shop Pay using your saved details
- Receive price-drop and back-in-stock notifications for your favorite items
- Stay on top of delivery updates and return-window reminders
- Access automatic discounts and promo codes tied to your Shop account
Breana Teubner retweeted
The reviews are in 👀🛒
This week’s trending products are backed by real Obsessions from the people actually using them. Consider your cart influenced ✨
Breana Teubner retweeted
get paid to keep it real.
obsessions+ is all about keeping it real, so who better to help bring this campaign to life than real-life TYB superfans and obsessors? ✨ At TYB, co-creation is at the heart of everything we do, bringing together brands, fans, and obsessors to celebrate the products they truly love. For this campaign, we tapped some of our favorite community members to share the items they can’t get enough of 📱
Breana Teubner retweeted
get paid to keep it real, WE MEAN IT! obsessions + is officially live which means you can get 💸💸💸 for being obsessed!!!
Breana Teubner retweeted
After 10 years of building consumer social apps, I've decided to start exploring new areas. Building these products is an unforgiving grind—but I learned a lot along the way.
For those embarking on this path, here's everything you need to know:
TIME FOR A THREAD 👇
Three things:
1. Unwavering commitment to our vision of the future (brand + fan incentive alignment)
2. A path to get there, listening, learning, and iterating
3. And an amazing team to build and sell it with 🙏🏻
Thank you @offlineventures @strobefund @Unusual_VC @CastleIslandVC @cbventures
We’re excited to announce our $11M Series A funding round, co-led by @offlineventures and @strobefund, with participation from @cbventures, @CastleIslandVC, and @Unusual_VC.
TYB is reimagining brand loyalty through onchain community commerce, helping brands like Glossier, @rarebeauty, Saie, @UrbanOutfitters, and @drinkpoppi engage fans directly through challenges, rewards, and co-creation.
With this funding, we are accelerating our mission to bring brands and fans closer together — turning customers into community and engagement into long term growth.
Breana Teubner retweeted
Excited to moderate “The Future is Personal: Building for the Individual at Scale” this Thursday at @Stanford Founders Demo Day with @Unusual_VC founders @Bre_Teubs, @gregbayer & @rajan_vaish.
Join us! 👉 lu.ma/0fwfboti
Breana Teubner retweeted
Goals are for people who care about winning once. Systems are for people who care about winning repeatedly.
Breana Teubner retweeted
Five lessons I’ve learned from almost 20 years in startups:
1. When important people tell you something that is not true - you don’t have to believe them.
2. Being successful doesn’t default make you a polymath.
3. It’s easier for rich/successful/important people to lie (and believe their own lies) cause few are motivated to tell them the truth to their faces.
4. Faith, grit, and honestly defeat money all the time.
5. It’s rare you are forced to give up on your startup. It’s more common that you convince yourself you’ve lost (when in all honestly, the odds of success didn’t change much between your start date and your end date).
And a bonus one: your reputation is not what people say to your face - it’s what people say behind your back.
Breana Teubner retweeted
11 people in my loyalty program, Sliving Society, will be some of the first people to try my Parivie kit! 💖✨ Join now to find out how to enter this giveaway and unlock inPHinite youth: slivingsociety.tyb.xyz/join ✨
Community commerce by the numbers.
Glossier now has measurable, actionable community data to inform business decisions at every stage of the funnel. TYB is transforming what brand loyalty looks like. Want to see how? Let’s talk.
tyb.xyz/
