Brew Digital Marketing

There’s going to be a rude awakening for content marketers in 2024. And one number tells it all. 94.29%. So, what’s that number? Well, within Ubersuggest and Answer the Public we track over 7 billion keywords. We also track all the sites that rank for those keywords. And over the last 30 days, 94.29% of the web pages got no organic traffic. We see this percentage getting worse over time. When we surveyed 1051 marketers, only 922 were creating content using AI or a combo of AI/humans. It means more content is going to be pushed out on the web because it is easier now to create it. But there are still only 10 spots on page 1 of Google. So what does it mean? Well, you should write content, and it needs to be good. But you should spend most of your time promoting your content. It doesn’t matter how amazing your content is, if you don’t promote it, you won’t get traffic. Content marketers are going to have to shift their time to focus on more promotion over writing. Plus, if you keep writing the same regurgitated information that everyone else is publishing, you’ll just be wasting time. So, the next time you are going to create an article… make sure you have something new to say and you spend a lot of time promoting it.