Brian Rainey

Go Cindy Go!

"Path2Response Reimagines the Data Cooperative" on @LinkedIn linkedin.com/pulse/path2resp…

Make marketing decisions based on fact, not bias. Read more about attribution versus holistic marketing at p2r.me/199SZpx

Accurate customer capture is critical for future marketing success. Have you checked your protocols? p2r.me/1wg8bHr

It's not too late to improve your contact strategy for Holiday 2015...but, it means you need to test in Holiday 2014! p2r.me/WFylXx

Lifetime Value can be used to shape marketing strategy. LTV has more use than calculating payback for new customers. p2r.me/VMhi5M

Omnichannel marketers: your #attribution methods may be killing your business. Path2Response blog explains why. p2r.me/1rxk2h7

Underestimating or ignoring your new to file buyers? p2r.me/1sHqk1W #marketing #analytics @Path2Response

New! The Path2 Causality Blog: get insights on #mediamix #optimization, #customerbehavior & #marketing strategies. path2response.com/about/blog…

Create hold out panels for controllable media. To Send or Not to Send More Email: That Is the Question - dmnews.com/to-send-or-not-to… via @dmnews

These solutions perpetuate the silo campaign mentality. 5 Platforms That Connect Online Campaigns to Offline Results streetfightmag.com/2014/07/1…

Move to Internal Collaboration 4 Ways to Advance Marketing Performance Analyses - Direct Marketing News dmnews.com/4-ways-to-advance… via @dmnews

First, attribution is biased, then...Attribution Anonymous: A 12-Step Program - Direct Marketing News dmnews.com/attribution-anony… via @dmnews

Path2Response Delivers Omnichannel Marketing Analytics to Better Measure and Optimize Media Performance. prweb.com/releases/path2resp…

Marketers rely extensively on match backs. The unallocated new to file buyers don't go back to prospect lists. Hmmm...results are down.

Steve, drop me a note to catch up at [email protected]. I'm working on something that might interest you.