CEO at Pacsun | Author of Co-Created (May 12)
Los Angeles
Joined November 2011
- Tweets135
- Following75
- Followers88
- Likes277
Brieane Olson retweeted
"Young consumers don't want to be marketed to. They want to participate," says Pacsun CEO Brieane Olson. Hear more of her insights on building meaningful connections with #GenZ at @nrfeurope this September in Paris. bit.ly/45Vkm4Q #NRFEurope
Brieane Olson retweeted
Selena Gomez's Rare Beauty Impact Fund Partners With Pacsun on Denim Collection variety.com/2026/shopping/ne…
Brieane Olson retweeted
Selena Gomez’s Rare Impact Fund is teaming up with Pacsun for a back-to-school denim drop that gives back to youth mental health initiatives.
— 10% of sales from each item will be donated to the Rare Impact Fund, up to a maximum contribution of $300,000.
Brieane Olson retweeted
Pacsun and Rare Impact Fund Raise More Than $2M for Youth Mental Health trib.al/OzUidBt
Brieane Olson retweeted
Introducing the new @weareangelcity x @PacSun collection featuring Gisele Thompson!
Shop now: shop.angelcity.com/collectio…
Brieane Olson retweeted
Today's #AngelCityFC Merch of the Match is the Angel City FC x PACSUN collection.
shop.angelcity.com/collectio…
Brieane Olson retweeted
PacSun's New Angel City FC Collection Sits Between Sport and Leisure Details: complex.com/style/a/jaelanit…
ALT PacSun's New Angel City FC Collection Sits Between Sport and Leisure
Brieane Olson retweeted
Brands investing in women's football fandom is exactly the kind of momentum the game needs. PacSun and Angel City FC showing that women's sport is not just a cause — it is a genuine commercial opportunity. The growth is real. 🙌 #WomenInSport #TheStrongSide #InclusiveFootball
PacSun's investment in women's soccer fandom is detailed, including a collaboration with Angel City FC and the financial growth of women's sports. Read more! fashionunited.uk/news/fashio…
Brieane Olson retweeted
Pacsun Kicks Off Back-to-School Shopping in NYC; Teases Ulta Collaboration trib.al/2Up1d4I
Brieane Olson retweeted
Gisele Thompson has something to show you 👀
Angel City FC x @PacSun drops 7/26.
Season ticket members get early access 7/25.
Brieane Olson retweeted
What does it take to win with Gen Z + Gen Alpha? @PacSun CEO Brieane Olsen breaks it down on NYSE Live ⤵️
youtu.be/KTC1OzqADKw
Brieane Olson retweeted
Today on NYSE Live ⤵️
Rahsaan Shears, @KPMG_US
Brieane Olsen, @PacSun
Sal Shivareddy, @nyobolt
J. Antonio Fernandez, @CathCharitiesNY
Tune in 9AM ET teapawt.net/i/broadcasts/1dJrPPzVM…
Brieane Olson retweeted
Retail at the Speed of Culture: How Pacsun Connects With the Next Generation 🔗
🎟️ Secure your pass: bit.ly/4fYixup
Youth culture moves fast—and Pacsun has built its strategy around keeping up with it. Under CEO Brieane Olson’s leadership, the brand has strengthened its position by tapping into emerging trends, collaborating with creators and influencers, and building meaningful connections with Gen Z consumers.
She will explore how Pacsun balances physical retail with digital innovation while staying culturally relevant in a challenging retail environment. From social commerce to community-driven brand building, she’ll share why being culturally fluent is now essential for retail success.
Moderated by: Jill DVORAK, SVP Content at National Retail Federation
📖 Explore the full conference agenda and discover the leaders shaping The Next Now: aecopa26.mapyourshow.com/8_0…
⚠️ Conference content, including breakout sessions, is exclusively available with the All-Access Pass.
Join us at NRF 2026: Retail's Big Show Europe:
📍 Paris Expo Porte de Versailles
📅 15–17 September 2026
#NRFEurope #ConvenienceRetail #RetailLeadership #RetailInnovation #TheNextNow
Brieane Olson retweeted
Pacsun Drops a New Gov Ball Collection: Here’s How to Shop Merch & Apparel Online
billboard.com/culture/produc…
Brieane Olson retweeted
Pacsun Releases Its New Governors Ball Apparel Collection trib.al/AWf8h8F
Brieane Olson retweeted
Back-to-school shopping is one of retail's biggest seasons. Get the latest insights on spending intentions, affordability and consumer sentiment from NRF Chief Economist Mark Mathews July 21 at 1 p.m. ET. Register now: bit.ly/3QCvMqm
Brieane Olson retweeted
Yesterday in Cannes, TIME brought together an incredible group of athletes, executives, and entrepreneurs for our TIME100 Talk, Built for Impact: Partnerships, Creativity, and the Future of Sports, presented by @snapdragon
Read more: time.com/article/2026/06/22/…
Brieane Olson retweeted
Fifteen executives from the tech and business sectors gathered in Cannes, France to discuss strategies for creating a healthier digital world for Gen Z and Gen Alpha. But the conversation ended up concluding that the online world is currently unhealthy for every age group. time.com/article/2026/06/23/…
Brieane Olson retweeted
How do you involve stakeholders in business decisions?
@PacSun engages youth advisors, employees, suppliers, and creators to shape strategy, products, and innovation.
When stakeholders contribute, decisions gain insight, trust, and alignment. #StakeholderEngagement
Brieane Olson retweeted
I sat down with Brieane Olson, CEO of PacSun, to discuss how co-creation, purpose, and community transformed a legacy brand into a youth culture leader. Great insights on leadership, Gen Z, and innovation.
#MissionMatters #PacSun