We're excited with the launch of brand new website. Please check it out!
brc.ca/
Listening to @BellMediaSales talk about the quality of time spent with media care of @BrainSightsTO research.
#brc2016
Consumption of sports in Quebec index at 150% vs the rest of the world. Very heavy consumers.
- @TVASports #brc2016
In French Canada respondents value TV even more than English consumers for education and product information.
- Paul Street @TouchPointsCA
BRC retweeted
Tweeting live from the @BroadcastBRC event, here are our 10 key insights from TouchPoints 2016.1, an online study of Canadians aged 16+
BRC retweeted
Attending Wednesday's @BroadcastBRC event? Don't miss our 10 key insights about French Quebec and media engagement! brc.ca/events
BRC retweeted
.@GroupMWorldwide predicts 2017 global marketing expenditures will surpass $1 trillion bit.ly/2aMvk4A
Come join us for our improved June Gala event on June 28th at the Bell Lightbox.
Tickets: brc.ca/event
BRC retweeted
Replying to @RealityMine
@RealityMineTech @TouchPointsCA #research Director Paul Street at @BroadcastBRC XMedia event Today! goo.gl/munOqP
Need help understanding Cross-Media in today's confusing landscape? We have all the info you need Tuesday May 10th!
brc.ca/event
BRC retweeted
@RealityMineTech @TouchPointsCA #research Director Paul Street at @BroadcastBRC XMedia event next Tuesday goo.gl/munOqP
If a consumer has been exposed to a Radio ad they are 34% more likely to recall ads from other channels for that brand.
- Radio Gauge
74% of people used a vehicle to complete a purchase with 80% saying the Radio was on on the way to make the purchase.
2/3 of tuning to terrestrial radio remains steady since Dec 2010. The media impacted most, CDs, with tuning 50% lower past 5 years.
New independent research coming to understand consumers' use of technology in the car beyond syndicated measurement.
Despite the nasty weather we're about to start & happy to see that almost all registrants have showed up. It's going to be a great session.










