Beth Johnson

Universities had 17 years of warning. They responded by doing the opposite of what the math demanded. In 2008, American birth rates fell off a cliff. The Great Recession made people stop having kids. Those never-born children would be turning 18 right now. The number of U.S. high school graduates peaked at roughly 3.9 million in 2025. By 2029, that number drops 15%. By 2041, it drops by nearly half a million students per year. Every school in this tweet had access to the same Census data. They all saw the same curve. Administrative positions at U.S. colleges grew 60% between 1993 and 2009, ten times the rate of tenured faculty growth. Non-instructional spending (student services, administration) grew 29% from 2010 to 2018. Instructional spending grew 17%. Average tuition at public four-year schools went from $3,500 in 2000 to $10,560 in 2023. Yale now has more administrators than undergraduate students. 5,460 administrators for fewer than 5,000 undergrads. They built the cost structure of a growth company on top of a customer base that was mathematically guaranteed to shrink. The split in this data tells you everything. Clemson, Syracuse, Duke, UNC, and Indiana are all cutting because the model broke. Alabama, Ole Miss, and the University of Florida are turning away more applicants than ever. Harvard gets five applications for every spot. The middle is where the cliff hits. Elite schools absorb demand. Everyone between elite and community college fights over a shrinking pool. The Fed published a study in December 2024 predicting 80 colleges will close in the next five years. Since 2016, over 100 already have. In 2024 alone, 28 shut down. One per week. These program cuts and layoffs are a decade late. The birth rate data was sitting in Census spreadsheets the entire time. Everyone in higher education administration saw the enrollment cliff coming. They hired more administrators anyway.