Changing lives through cycling where you can find riders, groups and rides
Melbourne
Joined February 2010
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The Koonung Creek Trail was temporarily reinstated back to a creek, maybe bad timing to go off piste the regular bunch ride route #flooding #llcc #womenscycling @llcc_pedla @thepedla
After topping out at Col de Pony, we basked in the mornings rays over the summit #ridingwithmates #mentalhealth #whatamorning #summeriscoming
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50% chance of rain, well it's Melbourne & well worth the roll of the dice, this perfect morning enjoyed by the Brown Cow bunch, a quick re-group #ridingwithmates #outoflockdown #whatamorning #cycling #bunchrides
The bicycle powering net-zero #bicyclenetzero
@WeRideAustralia @JoshFrydenberg
#COP26Glasgow #mobility #activetransport #COP26
#pedalingtonetzero Amazing imagery & campaign @WeAreCyclingUK
Some people may say we are crazy getting up in the middle of the night, it's cold & dark, so unappealing... @RCCMEL #sunrise #womenscycling
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A local cycling club that has grown quickly supporting womens cycling #birrarungcc #womenscycling
bunchrides.com/the-spin/face…
This holiday season no matter how you roll, dust off your bike & get outdoors and share some time with family, friends and neighbours #bunchrides
How to create a lifestyle brand around cycling - for MAAP, it's about creating an all encompassing lifestyle brand by building engagement through memorable experiences #branding #brandbuilding #lifestyle
bunchrides.com/the-spin/busi…
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Unlike FANG: Facebook, Amazon, Netflix & Google who are everything to everyone, focusing on niche markets, i.e. cycling & surfing to name a few drives an emotional connection & stickiness that attracts businesses and brands to advertise & connect through a 2 sided marketplace
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Cycling is amazing, what other sport is so accessible to its biggest stars @CadelRoadRace @CadelOfficial #swissepeoplesride – at Melbourne, Victoria
How sponsoring cycling teams and rides helps to build deeper brand engagement and awareness bunchrides.com/the-spin/busi…
Showing support when you feel part of something bigger - the benefits of shop rides bunchrides.com/the-spin/busi…
A group of dads with their children attending the same primary school forms the basis of lifelong friendships bunchrides.com/the-spin/face…
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An inclusive & supportive bunch that is most welcoming to new riders, especially those who haven't ridden in a bunch bunchrides.com/the-spin/bunc…
Friday Sickie Ride - somewhere different and always unique including the insane 40% climb bunchrides.com/the-spin/even…
Amy's Gran Fondo - growing regional tourism and promoting cycling safety bunchrides.com/the-spin/even… @amygillettfdn #rideGOR
Credit Card Tour - it's about getting everyone back together - Tasmania bunchrides.com/the-spin/face…
