Bytes From Texas

Great quote: "Stop thinking of it as a “marketing-based management platform” (to quote the Wikipedia definition); start thinking of it as a customer experience enabler." dlvr.it/Qcs4Cs via @thecontentpool

5 Social Media Trends CMOs Need To Keep Their Eyes On via @forbes dlvr.it/QcrlTg

Account-based marketing is no fad: How and why CMOs should commit dlvr.it/QcrFkC via @martech_today

"As customer expectations continue to rise, perhaps it’s time for a different approach" The DNA of a Successful CMO dlvr.it/Qcr5bF via @daponovich

Digital Transformation: Strategies for Success dlvr.it/Qcn9tk

Good info here, one of the biggest challenges I saw as a consultant and now in sales cycles is change management and fear over new technology. Always important to show your teams new tech isn't about replacing them, it's about empowering them with new… dlvr.it/Qcm4BS

89 percent of consumers wish companies would take additional steps to protect their data. 78% think the US government should get involved by mandating stricter privacy and security standards

64% of marketing professionals agree that creating a successful strategy is a top priority for optimizing marketing automation. dlvr.it/Qb5R4L via @convince

Where Targeted Outreach Fits in Account-Based Marketing dlvr.it/QRJkdC

Of course it's hard to pick out Martech...just a few options on the market - Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) - Chief Marketing Technologist dlvr.it/QQnBlN via @chiefmartec

How AI is redefining personalisation & the job of the email marketer dlvr.it/QQkMJK via @Econsultancy

5 stages of data privacy grief #marketoon dlvr.it/QQkBJw via @tomfishburne

Maybe Skynet isn't upon us...Marketers, beware these six misconceptions of AI dlvr.it/QQgCll via @Econsultancy

WFA to brands: Go beyond GDPR for online data transparency dlvr.it/QQf4lC via @martech_today

Love the "whole-brain" marketer comment. Marketing is so much more than just art or just science, it's both! Four Critical Things To Remember When Preparing For The Future Of Marketing via @forbes dlvr.it/QQcntb

The 12 Crucial Leadership Traits Of A Growth Mindset via @forbes dlvr.it/QQcSfC

Salesforce invests in email capabilities with new Content Block SDK for email marketing dlvr.it/QNGw3K via @martech_today

Where we see digital innovation fail is when an organization loses sight of customer needs or business objectives dlvr.it/QND0Mg

Is It Possible To Future-Proof Your Marketing Strategy? via @forbes dlvr.it/QNBznF

Privacy by Design Is About to Become Law: Is Your Organization Ready? dlvr.it/QN9t5j via @brytaschulz