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In 1996, CMDI filed the first electronic report in FEC history. Not our first. The first. Today we're introducing a refreshed CMDI. A short thread on what's new. 1/9
Same mail piece. Same timing. Same volume.
The only thing that changed was which names went on the list. Then one group outperformed the other by a margin that's hard to ignore.
A thread on Pulse, and what the model saw. 1/8
What that changes in a working week: Call time starts from a ranked list. Mail skips the segments that cost more than they return. Lapsing donors get flagged while a call can still bring them back. 7/8
It runs on the data your team already keeps securely in Crimson. No second database. No export and reconcile. Nothing to migrate.
Full methodology and results →
cmdi.com/blog/introducing-pu… 8/8
Because they share one backbone, a pledge in DialR, a prediction in Pulse, and a deadline in Crimson all draw on the same record. No exports, no re-keying, no reconciling spreadsheets at midnight. 8/9
Worked with CMDI before? You'll recognize the substance. New here? This is a good moment to see what 45 years of campaign technology looks like today.
Explore the ecosystem →
cmdi.com/?utm_source=x&utm_m… 9/9
