Director of Marketing at a #HigherEd institution. Lifelong learner currently enrolled in a DBA program. Husband, and father of three amazing children.
Milwaukee, WI
Joined October 2010
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Today is an excellent reminder for brands that not every bandwagon is worth riding, and that restraint in posting or poking fun may be the wiser decision. Lead with empathy.
Curtis Wech retweeted
Nearly 1/3 of all #hemktg pros say it's likely they'll leave the industry within six months.
That's just one of the shocking data points we've uncovered in early findings from our #highered marcom salary survey.
It's closing soon; take it here → bit.ly/marcomsalary
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Curtis Wech retweeted
Can't wait for the 2021 HighEdWeb Analytics Summit to start in an hour! Data insights from industry experts like @cspenn @lizgross144 @joshuaddodson @CWech and @NoelFisher #HEWebAnalytics21
hopin.com/events/analyticssu…
Curtis Wech retweeted
A drone operator shot a short video in a Minneapolis bowling alley to rally support for the business. It was viewed hundreds of thousands of times on social media and won high praise from Hollywood directors. nyti.ms/3l80Nhv
Curtis Wech retweeted
The long, sad story of the "ignorant army" of marketers who have tried and failed to update and improve Jerry McCarthy's concept of the 4Ps. Why is marketing so silly so often? I try and explain it all here. marketingweek.com/mark-ritso…
Do you ever have a project where the same word is repeated over-and-over again... until that word looks abnormal or misspelled? school. School is that word for me.
Yes! I've been attempting to blend data in Google Data Studio from a variety of sources, particularly for mROI metrics. A work in progress. CRM data is only one slice. #EMchat
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You can download my "Using Google Data Studio to Share a Data Story" poster here: 2019.highedweb.org/session/v…. If you stopped by and talked with me, it was great meeting you! #heweb19
My 4 yr old daughter watches most @SpaceX launches with me and wants to be an astronaut. She asked for a @LEGO_Group rocket for Christmas. A Falcon 9 Lego rocket would be awesome, with Crew Dragon mini-figures. Tagging @elonmusk.
Just finished The Hellfire Club. First fiction novel I’ve carved out time for in recent months. It was riveting, and a thrilling fiction debut for @jaketapper. Looking forward to more!
I have class tonight and am thus unable to attend #AMAHigherEd. I'm with you all in spirit, and on the back-channels of Twitter. #lurking #livingvicariously
Curtis Wech retweeted
What is Marketing ROI, and How Do Companies Use It? s.hbr.org/2veKqIL
Curtis Wech retweeted
Did you know that Milwaukee is home to the most frozen custard 🍦 shops in the world? @MoRocca gets the scoop on the sweet treat this Sunday!
#IMC.If your definiton of marketing is limited, the impact of your marketing will be limited, too. Think beyond promo. Go for the 4Ps or 4Cs
Curtis Wech retweeted
"Your #brand is your #story, and if you can’t tell it, then nobody will get it." @Entrepreneur buff.ly/2u8Lidv