Public relations consultancy passionate about using the power of sport to inspire and engage.

London
Joined June 2011
Paid content IS part of PR, but fake sites and AI generated content with little human input does the entire PR profession a disservice
Fake Forbes websites and the PR agency offering guaranteed coverage – at a price Fake iterations of the Forbes website are packed with AI-generated and promotional content
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UEFA statement on The Times article: ⬇️
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First impressions at PFA pre-season 💭
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The tests carried out have confirmed that first-team player Lamine Yamal has a hamstring injury in his left leg (biceps femoris muscle). The player will follow a conservative treatment plan. Lamine Yamal will miss the remainder of the season, and he is expected to be available for the World Cup.
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Club Connects are all about bringing Member Clubs together to share knowledge, network and gain expert insights from the football industry and beyond. 💡This Commercial, Innovation & Fans edition was no different! Over 400 delegates came together for an inspiring and impactful event. Read more about it 👉 efcfootball.com/en/news/efc-… Next stop: EFC Club Connect: Women’s Football! 🚀
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Thank you to everyone who attended Club Connect – Commercial, Innovation and Fans 🙏🇵🇹 It was a pleasure bringing together such a dynamic group of professionals to share insights, explore new ideas and discuss the evolving landscape of commercial strategy, innovation, and fan engagement. We look forward to continuing the conversation and building on the ideas shared 🤩
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Congratulations to the EFC x @EASPORTSFC Symbol of Change Grant winner… @Samsunspor - The Purple Jersey A powerful symbol of awareness and action, this initiative uses the game to take a stand on violence against women and support those affected — turning visibility into real impact. Football can be a voice for change 👏⚽ 🎨 @iLLESTration_
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A really classy sporting gesture from the Parma women's second team player Claudia Morelli here, who deliberately missed a penalty that was wrongly awarded by the referee. You can watch the incident here. theguardian.com/football/vid…
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BREAKING: The WNBA and its players union have come to a verbal agreement on the terms of a new collective bargaining agreement. The deal comes after more than a year of tumultuous negotiations.
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We’re excited to announce Ben Schornack as Executive Director of Laureus Sport for Good USA. A longtime leader within Laureus, Ben has helped drive over $15M in funding to support youth through sport—and we’re just getting started. Read more: laureususa.com/news/12773/
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PR professionals are torn on media company Reach’s measures to curb fake AI ‘experts’, with some concerned the move could create further issues buff.ly/pfDWG7z #pr #comms
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Committed to our journey 🏴󠁧󠁢󠁥󠁮󠁧󠁿🦁 Thomas Tuchel will lead our #ThreeLions through to 2028 after signing a new contract!

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Kick It Out statement: Sir Jim Ratcliffe’s comments are disgraceful and deeply divisive at a time when football does so much to bring communities together. In addition to the inaccurate figures mentioned, it’s worth reminding him that Manchester United has a diverse fan base and plays in a city whose cultural history has been enriched by immigrants. This type of language and leadership has no place in English football, and we believe most fans will feel the same.
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IOC President Kirsty Coventry's personal piece of advice to first-time Olympians, ahead of the Olympic Winter Games Milano Cortina 2026 Follow IOC Media for more news from the Winter Games👇
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Arsenal are #FIFAWCC Champions. 🏆
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The inaugural Women’s Club World Cup’s January 2028 dates “could be catastrophic”, the Women’s Super League has said, with the league raising serious concerns over the potential impact of the tournament on domestic calendars. theguardian.com/football/202…
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Ticket registration for @LA28 is open! Fans can now register their interest to enter a draw for tickets to the next summer edition of the Olympic Games, LA28. ➡️ Here’s how it works... oly.ch/4aUyG1i
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Official Announcement: Xabi Alonso.

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