Caleb Luketic

Sellers who bought in ‘21–‘23 at 5–7% are calling us upside down and ready to walk. We’ve locked more sub-to deals in 3 months than the last 3 years. ICE says ~85% of underwater loans are 2022+ originations. Sub-to or short sale, which are you doing? #SubjectTo #ShortSales

Cost per lead means nothing if you’re not tracking what happens after. HBR found companies that responded within an hour were nearly 7x more likely to qualify the lead. Cheap leads don’t pay bills. What’s your average response time right now? Be honest 👇 #CRM #LeadGeneration

Sellers who turned down our $175K offer 6 months ago (they wanted $230K) are calling back this week. Rates at 7.18% and 1 in 5 listings cutting price will do that. Buying now or waiting it out? #RealEstateInvesting #HousingMarket2026

Cut our Google Ads from 15–20K/moto~2K. Lead flow held, and deal quality went UP. Organic leads show up already sold on you. Ads are rent, SEO is equity. Agree or disagree? Is PPC still worth it for investors in 2026? #SEO #RealEstateInvesting

My CFO’s team told me I was basically laundering money. That mistake turned into a $650K loss, with money in the bank the whole time. Full breakdown with David Richter on YouTube: youtu.be/vnOv_hS3fhg  Join the Deal Lab: calebluketic.com/real-estate… #RealEstateBusiness

Half my feed thinks we’re doomed, half thinks we’re saved 🙄 The S&P 500 rose in the year after 32 of the last 38 midterms, no matter who won. Bad systems lose under every president, good ones win under all of them. Agree or disagree? #Entrepreneurship #RealEstateInvesting

Wire and paperwork ready, buyer ready. Night before closing, the seller signed the deed back to his original owner-finance guy after falling behind. Recording your contract is the difference between an annoying ☎️ and losing the deal. Do you record every deal? #RealEstateTips

Building a podcast room at the office, right next to the golf sim 🏌️ Real question: is a “fun” office a waste of money, or one of the best investments a lean team can make? I know where I stand. Where do you? #RealEstateInvesting #Entrepreneur

Some days I’m building the business, some days the business builds itself while I work on my short game. Be honest, does your business still need you there every single day? #entrepreneurlife #realestateinvesting #digitalmarketing #businesscoaching #golflife

A stranger stopped me at lunch: “Aren’t you the real estate guy from the Facebook ads?” He left promising to send me anyone who needs to sell.  Still think ads and branding don’t work for investors? Change my mind 👇 #RealEstateInvesting #PersonalBranding

Bought a mobile home for $9K. Two offers: - Owner finance: $30K, $7K down, $465/mo = $46K over ~7 yrs - $30K cash, closed in a day I took the cash. $30K today buys three more $9K deals. Option 1 or 2? Why? #OwnerFinancing #MobileHomeInvesting

Every one of these happened to me personally 😅 Even with a signed contract, wire ready, and repairs done, deals can still fall apart. The 🔑 is having enough margin, backup exits, and cash reserves to survive a bad closing. What's ur wildest last-minute deal breaker?

Microsoft offered buyouts to ~60,000 employees (about 25% of staff) while expecting to spend $175B on AI in 2026. I use AI to cut overhead in my business. But if jobs disappear, who pays rent? Net positive or net negative for the economy? Pick a side 👇 #AI #RealEstateInvesting

Real estate Google Ads clicks cost ~27% more than last year (LocaliQ). Meanwhile Google is handing out ad credits through agencies. Got clients $3.6k, $4.5k, $6k+ this month. Investors: is PPC worth it in 2026, or are you sticking with FB ads? #GoogleAds #RealEstateInvesting

Tomorrow I’m live to share the $650K lesson that changed my real estate business. Whiteboards, the wrong person, and confusing busy with profitable nearly broke us. David Richter and I will break down what went wrong—and what fixed it. 👉 webinar.calebluketic.com/650… #RealEstate

Revenue was up. Deals were closing. I still lost $650K flipping houses. Busy ≠ profitable. Agree or disagree? 👇 Breaking it down live with David Richter - Tue, Nov 3: webinar.calebluketic.com/650… #RealEstateInvesting #ProfitFirst

Bought a house from an SEO lead. Closed 10 days later. Turns out the seller’s wife works at the Lowe’s where we order most of our rehabs—she already knew our work. That’s what a brand does: builds trust before you ever pick up the phone. 👇 #RealEstateSEO

I lost $650K+ flipping houses, and part of it came down to trusting the wrong person. Bad deal or the wrong person: which costs investors more? 👇 Breaking it all down live Nov 3: webinar.calebluketic.com/650… #FlippingHouses

One day in real estate: a semi rips down power lines, and we learn the seller who ghosted us for 2 months was in the hospital after her son stabbed her and her daughter. Ghosted doesn’t always mean not interested. Wildest day you’ve had in this business? #RealEstateInvesting

I lost $650K flipping 🏡 while running the business off a whiteboard. Paid it back in ~18 months: real CRM, inbound, KPIs. Most investors don’t have a deal problem. They have a systems problem. Agree? 👇 Live Nov 3 w/ David Richter: webinar.calebluketic.com/650… #RealEstateInvesting