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Catalyst Group

@CatalystGrp

UX Design, Strategy, and Research firm. We just joined the @Cooper family. Follow us there for the latest and greatest.

 Manhattan, New York
catalystnyc.com/
Joined July 2009
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  • Followers344
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Photo by Catalyst Group (@CatalystGrp)
We're thrilled to share that Catalyst Group will now be joining the @Cooper family! ow.ly/Sksz6
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Catalyst Group retweeted
Alan Cooper (@MrAlanCooper) profile picture
Alan Cooper@MrAlanCooper17 Sep 2015
The excitement is palpable at both @cooper in SF & Manhattan at @CatalystGrp. Smart people + smart people = AWESOME! cooper.com/
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Hello New York! We're excited to share Cooper has acquired the talented @CatalystGrp buff.ly/1NDYoql #CooperNYC
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Some thoughts about UX for services from our CEO @nickgould catalystnyc.com/2015/04/prod…
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Here's why you should use tree testing to validate your Information Architecture ow.ly/LaFlX
Catalyst Group retweeted
Dave Gray (@davegray) profile picture
Dave Gray@davegray6 Apr 2015
The Four Illusions
Image from Dave Gray (@davegray)
Image from Dave Gray (@davegray)
Image from Dave Gray (@davegray)
Image from Dave Gray (@davegray)
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Top 5 reasons to use tree testing to validate your information architecture ow.ly/LaFgt
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Want to know if your IA will work before you launch it? Consider tree testing ow.ly/LaF6Z
Pew Study: more than half of smartphone owners have used their phone to get health information, do online banking ow.ly/L98ZP
If you want everyone to understand your navigation, rethink using the mobile hamburger menu ow.ly/JJvkH
It is possible to make a site responsive without redoing the whole thing. Learn how we helped LVHN to do that ow.ly/JAxdR
Here's why putting a hamburger menu on your site may be hurting you ow.ly/JAs5I
Absolutely, @Folletto! In our study, "understanding" = expecting the hamburger icon to reveal a menu.
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One of our favorite talks from #ixd15 is the keynote given by @monteiro ow.ly/JYPRv
Do younger users understand the hamburger menu better than older users? See what our research uncovered ow.ly/JJv0N
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And they're up. Looking forward to reviewing all of the great talks from #ixd15 ow.ly/JYPx0

Interaction15

Join the IxDA community in San Francisco for three days of talks, workshops and activities exploring the past, present and future of interaction design.

interaction15.ixda.org
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Here's why you should think twice before using a mobile hamburger menu if your audience is older than 45 ow.ly/JJu5D
If you missed @andygradel at #HCIC in November, watch his webinar on digital marketing in healthcare ow.ly/JTyGK
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Catalyst Group retweeted
Meredith Noble (@meredi) profile picture
Meredith Noble@meredi3 Mar 2015
Real @CatalystGrp research on desktop hamburger menus (catalystnyc.com/2014/06/hamb…) and mobile hamburger menus (catalystnyc.com/2015/02/navi…).
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RT @meredi: Real @CatalystGrp research on desktop hamburger menus catalystnyc.com/2014/06/hamb… & mobile hamburger menus catalystnyc.com/2015/02/navi…
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