@ChadPollitt

Marketing Leader, Author x12, Global Speaker x100+, B1G Professor x2, Board Advisor x4, Co-Founder @Relevance & Former @USArmy Commander

 Indy 🇺🇸 Rep Dom 🇩🇴
chadpollitt.com
Joined December 2008
  • Tweets42.4K
  • Following2K
  • Followers25.2K
1.5KMedia
Going to War Taught Me Life's Most Valuable Lesson – "Embrace the Suck" on @LinkedIn linkedin.com/pulse/201410031…

Going to War Taught Me Life's Most Valuable Lesson - "Embrace the Suck"

It's been over 12 years since I laced up my boots in the Fertile Crescent. My time just before, during and after that experience has etched out the man and business professional I am today.

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Edits comes to iPhone Duo and desktop socialmediatoday.com/news/ed… via @socialmedia2day

Edits comes to iPhone Duo and desktop

The video editing app was optimized for Apple’s new folding screen device and a soon-to-be-released desktop version is currently being tested.

socialmediatoday.com
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How marketers can optimize their media mix as confidence takes a turn marketingdive.com/news/how-m… via @marketingdive

How marketers can optimize their media mix as confidence takes a turn

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.

marketingdive.com
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Will Salesforce’s Braze deal bring clarity or chaos? martech.org/the-latest-ai-po… #ai

The latest AI-powered martech news and releases | MarTech

Salesforce's $5.7 billion acquisition of customer engagement platform Braze brought out the sour grapes from competitors.

martech.org
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Google adds brand management tools to Gemini socialmediatoday.com/news/go… via @socialmedia2day #ai

Google adds brand management tools to Gemini

The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.

socialmediatoday.com
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LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360 | AdExchanger adexchanger.com/tv/linkedins…

LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360 | AdExchanger

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically.

adexchanger.com
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YouTube shares data on how creators are using #AI socialmediatoday.com/news/yo… via @socialmedia2day

YouTube shares data on how creators are using AI

A new study commissioned by the platform found that nearly two-thirds of people posting videos wanted to insert themselves into the content using artificial intelligence.

socialmediatoday.com
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Marketers to slash display spend by 30% as #AI and CTV redefine engagement: Forrester marketing-interactive.com/ma…

Marketers to slash display spend by 30% as AI and CTV redefine engagement: Forrester

Marketers are set to slash display ad budgets by 30% in 2026 as consumers increasingly move away from the open web, according to Forrester’s newly released predictions for B2C marketing, media and...

marketing-interactive.com
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Meta Grows Revenue 26% Despite Massive Muse Operating Costs | AdExchanger adexchanger.com/platforms/me…

Meta Grows Revenue 26% Despite Massive Muse Operating Costs | AdExchanger

Despite spending billions in lawsuits and high Muse operating costs, Meta's third quarter earnings still showed significant growth.

adexchanger.com
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Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite marketingdive.com/news/netfl… via @marketingdive

Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite

While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.

marketingdive.com
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YouTube inks affiliate deal with AliExpress socialmediatoday.com/news/yo… via @socialmedia2day

YouTube inks affiliate deal with AliExpress

Creators will be able to tag the company’s products in their videos and earn commissions for any resulting sales.

socialmediatoday.com
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#AI tools helped find one of the most severe online bugs ever. Cyber experts are racing to patch it before hackers use AI to exploit it. wsj.com/tech/cybersecurity/a… via @WSJ

Exclusive | AI Just Found a Bug That Puts Up to 70% of the World’s Websites at Risk

AI tools helped find one of the most severe online bugs ever. Cyber experts are racing to patch it before hackers use AI to exploit it.

wsj.com
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#AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge? adexchanger.com/programmatic…

AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?

DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature fabricated author profiles.

adexchanger.com
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Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger adexchanger.com/platforms/ap…

Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger

Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking...

adexchanger.com
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Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger adexchanger.com/platforms/ap…

Apple Publishes Its Plan To Wipe Out Web Tracking | AdExchanger

Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking...

adexchanger.com
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#AI backlash is growing—how brands should respond and build consumer trust adage.com/brand-marketing/aa…

AI backlash is growing—how brands should respond and build consumer trust

Marketers need to be transparent and proactive with how they handle consumers’ increasingly negative AI criticism.

adage.com
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Recent mistakes highlight the risks of #AI socialmediatoday.com/news/re… via @socialmedia2day

Recent mistakes highlight the risks of AI

A series of problems at Meta and X exposed some of the vulnerabilities in artificial intelligence systems.

socialmediatoday.com
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LinkedIn adds digital business cards socialmediatoday.com/news/li… via @socialmedia2day

LinkedIn adds digital business cards

The personalized, scannable displays can be added to users’ digital wallets and used to facilitate offline connections.

socialmediatoday.com
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Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About | AdExchanger adexchanger.com/publishers/g…

Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re...

Google and the DOJ filed the next round of paperwork that will determine what Google's punishment will be in the ad tech antitrust case.

adexchanger.com
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Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About | AdExchanger adexchanger.com/publishers/g…

Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re...

Google and the DOJ filed the next round of paperwork that will determine what Google's punishment will be in the ad tech antitrust case.

adexchanger.com
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#AI Fever Creates Cottage Industry For Small Agencies, Firms mediapost.com/publications/a…

Performance Marketing Insider: AI Fever Creates Cottage Industry For Small Agencies, Firms

Generative AI now hands businesses like OpenAI and Anthropic - newcomers supporting smaller brands - the creative power and optimization tools of a full-service Madison Avenue agency.

mediapost.com
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