Chain_girl🙂‍↔️ 🎀

Tom Crawshaw has been building automations for 9 years with $25 million in client revenue to his name. He just walked me through his Claude Code content system that's generating millions of views and tens of thousands of followers. Here's what I learned: 1. Skills beat Projects in Claude. Projects load every context file on every message and burn your token window. Skills work like a book where the LLM reads the table of contents and pulls only the chapter it needs for the job. Same context, fraction of the tokens. 2. He has a /content-create slash command that runs the entire pipeline. Voice profile, copywriting principles, hook generation, image direction. One command. He doesn't write anything from scratch anymore. 3. His voice profile auto-updates weekly. He wrote a script that hits the X API every 7 days, pulls his top-performing posts by engagement, and rewrites his voice profile based on what's actually working. The profile evolves on its own. 4. He distilled a master copywriter's entire body of work into a single markdown file. Grabbed every Alen Sultanic post he could find, dropped it into Claude, asked for the core principles, fed it into the skill. Now every post he writes runs through those principles automatically. 5. The hook generator scores 16 hooks per post against 7 criteria. Curiosity loops, specificity, sensory, credibility, voice match, and a couple of others. He never picks the #1 by default. Sometimes he splices the first line of one hook with the body of another. The taste is still his. 6. /insights is a native Claude Code command nobody talks about. It analyzes every session you've ever run and produces a full report on your usage patterns, where things break down, and prompts you can paste back into Claude to fix them. I had never heard of it. I'm running it tonight. 7. He spends most of his time on hooks and images. If those two suck, the body copy doesn't matter. Nobody reads it. 8. Image generation is never one-shot. He keeps a folder of reference images that have worked before and feeds them into Nano Banana/GPT Image 2 every time. Then he takes the 80-90% output and finishes it in Canva using "magic grab" to move logos and clean up text. Last mile is human every time. 9. The humanizer step is non-negotiable. Strip em dashes. Kill the "it's not X, it's Y" pattern. Cut the triple negatives. Cut "no fluff." He still has to remind Claude mid-session because it drifts. If you're not auditing for AI tells, you're shipping slop. 10. Wisprflow is the most important tool in his stack. Not a content tool. An everything tool. His test for whether you should be using it: do you talk faster than you type? You do. Everyone does. Bonus fact he dropped: QWERTY was designed 200 years ago to slow typing down so old typewriters wouldn't jam. We've been carrying that forward ever since. Voice is finally undoing it. This was an inside look at how a serious operator @tomcrawshaw01 is using Claude Code to run a content engine. The good, the bad, the iteration, all of it. I hope you enjoy this one as much as I did. youtu.be/HYHbVWGJ23U Go watch it.