
Director of SEO for @FoxNews, @FoxBusiness & @FoxWeather. Working to merge #SEO, #SocialMedia, #PR and linkbuilding into one awesome inbound marketing silo.
Lebanon, NJ
Joined March 2011
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Found a nifty little tool that allows to to find all the sub-domains for a domain (yours or another's). It also gives you other cool data for each.
No affiliation: subdomainfinder.c99.nl/
Lots of great job opportunities here at Fox Corporation! Here is one I just learned about, Sr Product Mgr for Weather. Awesome position in a great team!
foxcareers.com/Search/JobDet…
We are looking for a few good techs; well, one for now. With summer (almost) over maybe it's time to start looking for a new job? If you are an experienced JavaScript Developer then have I got a position for you!
foxcareers.com/Search/JobDet…
Opportunity to work for a great leader (not me but in my group) in a awesome company.
foxcareers.com/Search/JobDet…
Great article by @Olgandrienko via @semrush about the differences between desktop & mobile rankings. It supports my theory that SERPs not only have rankings factors but filters as well.
semrush.com/blog/mobile-vs-d…
SEO Tools are great but they MUST provide actionable insights. One of my favorite things about @Google Trends is that you can see real time jumps in search interest. For example see the chart for "water" below. It peaks in July - good to know if you're targeting that term.
Multi-location businesses (retail stores, restaurants, banks, hotels) should be sure to use the "areaServed" property to define the geography for each business unit. This helps to avoid business units from different service areas from cannibalizing each other in the SERPs.
There are LOADS of "low hanging fruit" strategies in #SEO. Create content around "vs" or “alternative” search queries. It is a great twist to standard keyword conquesting. Don't stop with Organic, bid on these terms in your SEM campaigns too.
This article is from a couple months ago has so many great lessons about protecting your digital assets.
Bonus Tip: Large organizations allow valuable domains to "drop" all the time. If your quick you can often scoop up a valuable domain.
military.com/daily-news/2020…
With the new year underway folks are often looking to move on with their careers. For those interesting in entering or expanding their SEO career I wrote an article in @pagesSEOmag about how to interview for an SEO position.
pageonepower.com/linkarati/i…
I'm going to miss the magazines in the mail but glad to see that we are not losing @pagesSEOmag - it's just going digital! Bonus: You can access all past issues of the magazine here - pagesseomagazine.com/pages-d…
HOW your site appears in search is just as important as WHERE your site appears. The newly supported "OfferShippingDetails" Schema markup stands you apart from competitors in Google by showing free shipping, shipping methods and even areas to where you do not ship.
Can Google recognize all phone number formats? I published my test findings in an article for @pagesSEOmag. It can be found here: cdn2.hubspot.net/hubfs/58261… (page 50)
People often ask me why SEO is ongoing and not just "once and done". The reason is that @Google changes the rules constantly (algorithm updates). Below are the rankings for one of my "control sites" - no ongoing optimization. Want to guess when the Dec Core Update hit? ;-)
In 2020, it is estimated that 49% of ad spend was online. This year, 2021, we will likely surpass the 50% milestone! I am always a little skeptical of forecasts that go out multiple years but I believe the trend is clear.
visualcapitalist.com/majorit…
Does "Google know best" when it comes to your META Description? I can think of LOTS of reasons (branding, legal, etc) why you would NOT want Google re-writing your META Description but the study is worth reviewing and considering.
#TuesdayTip #SEOTip
searchpilot.com/resources/ca…
It has been 5 hours since I reached out for "help" and directly gave @BestBuySupport all my contact/order info. NO ONE has called me to make this right - two weeks and the item hasn't even been shipped! There you have it @Corie_Barry I suppose #ThisisBestBuy.
Replying to @CharlesHTaylor
Hey there, Charles. I hate to hear that you're experiencing some delays with your package for Christmas. I'd be happy to take a look into this with you. To do so, could you please send me a DM with your full name, email address, and phone number? ^Lindsey xitter.cf/messages/compose?recip…
Ordered from @BestBuy (for Christmas of course) & was given USPS tracking on Dec 11th. Supposed to delivered by Dec 16th but package has NOT even shipped! How are you going to make this right? Are you listening @BestBuySupport or @Corie_Barry? You folks dropped the ball!










