Chelsea Castle (@ChelseaCastle) profile picture

6x content leader. Journalist turned empathetic marketer. Powered by kombucha and merlot.

Nashville, TN
Joined May 2009
Photo by Chelsea Castle (@ChelseaCastle)Photo by Chelsea Castle (@ChelseaCastle)Photo by Chelsea Castle (@ChelseaCastle)Photo by Chelsea Castle (@ChelseaCastle)Photo by Chelsea Castle (@ChelseaCastle)Photo by Chelsea Castle (@ChelseaCastle)Photo by Chelsea Castle (@ChelseaCastle)Photo by Chelsea Castle (@ChelseaCastle)Photo by Chelsea Castle (@ChelseaCastle)Photo by Chelsea Castle (@ChelseaCastle)
I don’t know who needs to hear this but doing the exact same marketing everyone else is doing will only make you like everyone else.
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Chelsea Castle retweeted
If you don't want to be compared to others, set the example by not doing it to yourself.
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I’d argue there is no greater skill to have in the workplace than self awareness.
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1️⃣ @ChelseaCastle on how to make meetings effective again #productivity (teapawt.net/ChelseaCastle/status/1…)
"That meeting should have been an email," used to be my motto. Then I learned a few things. 🧠 This is a thread about how to make meetings effective again. By a reformed meeting hater. 🙋‍♀️
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Chelsea Castle retweeted
"Implementing smart email marketing is one of the most effective ways to ease the day-to-day burden of your shop operations." If you don't already have a newsletter, this crash course by @chelseacastle is a must-read. ecs.page.link/vHYw2
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If we're going to have conversations about how the latest events show how much power social media platforms have, then we also have to talk about how important SMMs are. They are at the helm and yet aren't paid what they deserve, aren't in key meetings, and are seen as interns.
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Do not hesitate to cancel - everything - today Social media posts Meetings Programs Any expectations of yourself
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Chelsea Castle retweeted
Something that’s sticking with me from #SoulMovie is your passion is not your purpose. Burying your identity in what you “like” to do is honestly just ego. Even your biggest gifts are not all that you are.
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It's easy to call yourself <insert anything> marketer. But proving you are one is a whole different ball game. Content marketing has evolved over the years, and the REAL content marketers have evolved with it. They know how to create great content AND promote it effectively.
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Chelsea Castle retweeted
Surround yourself with people who push you forward, not hold you back.
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Chelsea Castle retweeted
“No one ever made a decision because of a number. They need a story.” — Daniel Kahneman
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Empathy is a marketer’s superpower ⚡️
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Chelsea Castle retweeted
This debate is evidence that white men do not have to follow the rules. While women having to win while following them.
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Chelsea Castle retweeted
"I learned that Black men putting their bodies on the line for my enjoyment is inspired and maintained by my uninformed and disconnected whiteness and, as written in my previous article, positions student athletes as white property." @SportsSociety
An author apologizes for an article he wrote titled "Why America Needs College Football” and describes beginning a long process of antiracist learning (opinion) bit.ly/2G11WYk
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Chelsea Castle retweeted
The purpose of talking to customers isn’t for them to tell you what they want. It’s for you to understand who you’re building for and why you’re building it.
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Chelsea Castle retweeted
Information synthesis is of the most necessary skills of the today.
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Chelsea Castle retweeted
The right ideas also need the right people
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You don’t need to lay an egg to know how to eat one.
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There is no evidence that voting by mail increases electoral fraud. This lie is another form of voter suppression. It is your civic duty to vote. @EverettCC
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