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ChiefDigitalOfficer

@ChiefDigOfficer

Resources for executives responsible for digital strategy, marketing & transformation. Managed by Tim Bourgeois.

 Boston, MA
linkedin.com/groups/4347909/
Joined November 2011
  • Tweets4.9K
  • Following2.1K
  • Followers3.2K
63Media
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ChiefDigitalOfficer retweeted
Inrupt (@inrupt) profile picture
Inrupt@inrupt8 Nov 2022
Tim Berners-Lee is building the web’s ‘third layer.’ Don’t call it Web3 "Instead of your personal data being scattered all over the web, kept by whoever collected it from you, it should all be stored in one place and under your control." @FastCompany fastcompany.com/90807852/tim…
Image from Inrupt (@inrupt)
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ChiefDigitalOfficer retweeted
ericchaniot (@ericchaniot) profile picture
ericchaniot@ericchaniot16 Oct 2021
One of my friend CEO of a Retail company in the US is looking at finding a Senior VP & Chief Digital and Innovation Officer. If you want to know more... tinyurl.com/2tzs6v2r @ChiefDigOfficer
Image from ericchaniot (@ericchaniot)
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ChiefDigitalOfficer retweeted
Digital Content Next (@DCNorg) profile picture
Digital Content Next@DCNorg11 Jun 2020
With advertising rocked, it’s a good time to revisit fundamentals | Here are some ideas that might help with navigating the bumpy terrain and making it successfully to the other side. @ChiefDigOfficer digitalcontentnext.org/blog/…
Image from Digital Content Next (@DCNorg)
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ChiefDigitalOfficer retweeted
Digital Content Next (@DCNorg) profile picture
Digital Content Next@DCNorg22 Apr 2020
We have an "opportunity to strengthen relationships through creative engagement using tactics that have difficulty gaining traction during normal times." @ChiefDigOfficer digitalcontentnext.org/blog/…

Creativity in the face of a crisis

It is, of course, folly to try to sugarcoat the current reality of the media marketplace: It ain’t good. And there isn’t a clear path to the other side of

digitalcontentnext.org
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ChiefDigitalOfficer retweeted
Scott Kirsner (@ScottKirsner) profile picture
Scott Kirsner@ScottKirsner15 Apr 2020
Excited to talk with Prat Vemana (@pratv), Chief Digital Officer of Kaiser Permanente, today at 12 PM ET. What ideas get fast-tracked in #healthcare at a crucial moment? Join us to ask your questions: zoom.us/meeting/register/uZI… cc @ChiefDigOfficer
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ChiefDigitalOfficer retweeted
Digital Content Next (@DCNorg) profile picture
Digital Content Next@DCNorg10 Feb 2020
"Having audited the operations and books of likely dozens or even hundreds of large global advertisers - Accenture is ideally positioned to understand the weakness and pain points of media companies in a unique and disruptive way." @ChiefDigOfficer digitalcontentnext.org/blog/…
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ChiefDigitalOfficer retweeted
Digital Content Next (@DCNorg) profile picture
Digital Content Next@DCNorg10 Feb 2020
"At the end of the day, Accenture’s exit from the media auditing game should be a net positive for media companies, if only because of the ability to focus on one aspect of Accenture’s offering moving forward: the media buying operation." @ChiefDigOfficer digitalcontentnext.org/blog/…
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ChiefDigitalOfficer retweeted
Digital Content Next (@DCNorg) profile picture
Digital Content Next@DCNorg13 Dec 2019
"To capture more digital ad dollars, publishers need to simultaneously educate the market on the core value proposition - i. e., higher quality audiences - and make it easier to buy their products." @ChiefDigOfficer digitalcontentnext.org/blog/…
Top digital advertising trends for publishing executives in 2020

Top digital advertising trends for publishing executives in 2020

It’s that time of year – time to close the books, conduct annual reviews, and plan for the future. When it comes to online advertising, here’s what

digitalcontentnext.org
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ChiefDigitalOfficer retweeted
Digital Content Next (@DCNorg) profile picture
Digital Content Next@DCNorg29 Oct 2019
Marketers want to reach GenZ. Is TikTok the place to do it? by @ChiefDigOfficer digitalcontentnext.org/blog/…
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ChiefDigitalOfficer retweeted
Jon Reay (@jreay) profile picture
Jon Reay@jreay23 Oct 2019
Interesting observation that CDOs are much more likely to be promoted to CEO than CIOs are - the IT career paths typical of CIOs limit their growth cio.co.uk/cio-career/what-cd… #csuite #digital @chiefdigofficer
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ChiefDigitalOfficer retweeted
Kelly Smith (@curiousoffice) profile picture
Kelly Smith@curiousoffice6 Oct 2019
Regarding AI: I don't think I can remember another time in tech when so many people talked about something and most don't know what they are saying. You can't just buy big brand software suite and suddenly know your best customer prospects "because artificial intelligence."
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ChiefDigitalOfficer retweeted
George Corbin (@GeorgeCorbin1) profile picture
George Corbin@GeorgeCorbin129 Sep 2019
#Uber #WeWork #Peloton #SmileDirectClub implosions - hey, @jpmorgan @GoldmanSachs et al, how about we put down the kambucha and get back to risk valuation vs hype valuation? (Image credit @profgalloway)
Image from George Corbin (@GeorgeCorbin1)
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ChiefDigitalOfficer retweeted
Dion Hinchcliffe (@dhinchcliffe) profile picture
Dion Hinchcliffe
@dhinchcliffe4 Sep 2019
The rise of the chief digital officer by @EstherShein cio.com/article/3435117/the-… “Today, we’re still getting calls for CDOs, but more often it becomes a broader call about putting the customer at the center of everything” #cx #cdo #cio #NewCSuite

The rise of the chief digital officer

As digital transformations become increasingly customer-centric, organizations are looking for leaders to drive change with the customer in mind. Enter the CDO.

cio.com
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ChiefDigitalOfficer retweeted
Digital Content Next (@DCNorg) profile picture
Digital Content Next@DCNorg28 Aug 2019
"Companies that focus on core marketing and communication tenets - ideas and the compelling presentation of those ideas - will win the day." @ChiefDigOfficer digitalcontentnext.org/blog/…
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ChiefDigitalOfficer retweeted
Digital Content Next (@DCNorg) profile picture
Digital Content Next@DCNorg27 Aug 2019
The case for shifting CMO budgets from tech to creative services by @ChiefDigOfficer digitalcontentnext.org/blog/…
Image from Digital Content Next (@DCNorg)
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ChiefDigitalOfficer retweeted
RPA Central (@Automate_First) profile picture
RPA Central@Automate_First12 Aug 2019
From rust belt to robot belt: Turning AI into jobs in the US heartland. via @techreview #RPA #AutomateFirst technologyreview.com/s/61141…

From rust belt to robot belt: Turning AI into jobs in the US heartland

Artificial intelligence is offering an amazing opportunity to increase prosperity, but whether or not ­we will seize it is our choice.

technologyreview.com
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ChiefDigitalOfficer retweeted
Partha Bose (@ParthaBose) profile picture
Partha Bose@ParthaBose9 Aug 2019
Some #cities like #Boston #NewYorkCity @Melbourne #London and #Athens have @ChiefDigOfficer - shouldn’t everyone in today’s Age of AI? By @OliverWyman Partners Timo Pervane and Kaijia Gu @24Timo @TheOWForum
MIT Sloan Management Review (@mitsmr) profile pictureMIT Sloan Management Review
@mitsmr8 Aug 2019
It’s time for city administrations and local employers to close AI-related skills gaps. mitsmr.com/2ThFnki
How Cities Should Prepare for Artificial Intelligence | MIT Sloan Management Review

How Cities Should Prepare for Artificial Intelligence | MIT Sloan Management Review

How cities deal with AI-related changes will determine which ones will thrive in the future.

sloanreview.mit.edu
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“You have to think about digital transformation across two dimensions: operational efficiency and customer experience.” mitsloan.co/2JWXwAI
Business leaders gird for ‘organizational explosions’ | MIT Sloan

Business leaders gird for ‘organizational explosions’ | MIT Sloan

How Jetblue, Dick’s Sporting Goods, and Manulife navigate pitfalls on the path to digital transformation.

mitsloan.mit.edu
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ChiefDigitalOfficer retweeted
Mitch Betts (@mitchbetts) profile picture
Mitch Betts@mitchbetts6 Aug 2019
.@United Airlines promoted Jason Birnbaum (@jason_ual ) to SVP of Digital Technology, with added responsibilities. He’ll continue to report to Chief Digital Officer Linda Jojo (@ljojo). — get more news like this in my Digital Business newsletter digitalbusiness.substack.com…
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ChiefDigitalOfficer retweeted
The Hollywood Reporter (@THR) profile picture
The Hollywood Reporter
@THR7 Aug 2019
Endeavor appoints first Chief Digital Officer thr.cm/BhwFTf
Image from The Hollywood Reporter (@THR)
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