Understanding and explaining the emotions behind the customer experience
Joined October 2012
- Tweets63
- Following924
- Followers186
- Likes4
Black Boxes and Rollercoasters...
...are you looking at the emotional shift that your brand creates for your consumers, or are you actually understanding it?
chrislukehurst.wordpress.com…
Of cause your product works, what is important is that your consumer believes that it works...
chrislukehurst.wordpress.com
Chris Lukehurst retweeted
"95% of companies today make the mistake of believing that they are able to understand consumers through big data. Today we have tons of data, but no information: the data can not grasp the rational aspect of people, at least not yet.” - #WMSFMI, @MartinLindstrom 👍🏽
Do you need to own the Customer Journey or just lead the organisation to deliver the best journeys?
Detailed customer understanding is the opportunity for marketers to lead the way.
wordpress.com/post/chrisluke…
Are you blaming everyone else because you don’t really understand your consumer?
Knowing how your consumers behave is not the same - or as powerful - as knowing why.
wordpress.com/post/chrisluke…
Do your staff really think like your customers? Don't fool yourself that just because your staff use your product that they understand your customers... chrislukehurst.wordpress.com…
Is your product dying on your watch?
Don't just allow it to happen!
chrislukehurst.wordpress.com
Do you really understand Why consumers eat/drink/use your product?...
Understanding your Consumer Journeys.
chrislukehurst.wordpress.com…
The importance of Faith in Brands
Our Brands rely on the consumers' belief in them, but does the customer experience build this belief or undermine it...
chrislukehurst.wordpress.com…
Consumers' perceptions of what is "good" for them have little to do with logic and a lot to do with their unconscious mind. Yet so much research is based in looking at behaviours rather the understanding the drivers behind that behaviour.
chrislukehurst.wordpress.com…
Irresistible Superiority – Delivering Superior Brand Communications
wordpress.com/stats/day/chri…
Do you Understand your Customers’ Emotional Responses to your Websites and Apps?
chrislukehurst.wordpress.com…
A very interesting article from Tim Lang on the sustainability of the current food system. theconversation.com/why-cons… via @ConversationUK
Understanding the Difference between Consumer Wants and Needs
chrislukehurst.wordpress.com…
Why many Marketers do not truly Understand their Consumers.
chrislukehurst.wordpress.com…
Customer attrition is expensive, understanding your customer is much less so...
wordpress.com/stats/insights…
Don’t just look at the Trends, Understand the Consumers’ Emotional Needs Behind the Trends. chrislukehurst.wordpress.com…
Challenging but also Valuing our Prejudices... Do we do this at work as well as at home?
chrislukehurst.wordpress.com…
