co-founder/CEO @MarketerHire, enabling 1000s of companies to hire expert marketers on-demand. Also some soccer.
San Francisco, CA
Joined July 2008
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As the rich-quick indie AI prods keep launching, marketing will again be the differentiator for most winners
Marketers aren't worried about AI.
Here's what marketers heard during the last 20 years of digital/internet upending our industry (guess how much came true):
Search would let people find what they wanted without advertising...
Social media would let people would decide what they wanted to buy from their friends instead of marketing...
Self serve ad networks would mean no one needed media buyers...
Influencers would let businesses stop relying on advertising...
All that actually happened was people needed more marketers and more advertising for ever-evolving new tactics.
AI won't be any different for us
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Folks don't seem to realize marketers have been here 100x times before in the digital age. Just like everyone was going to run their own ads, send their own emails, optimize own websites, right? Marketers are who you call to stand out, all these tools do is move that bar.
“Copywriters are not a thing anymore because of generative AI”
- direct quote from a founder at SaaSOpen talking about their marketing team.
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Or... @MarketerHire (☞ ͡° ͜ʖ ͡°)☞
Freelancing is so wild. Taxes? That'll be 30%. You thought you were writing? SIKE. You're learning about accounting software. Oh, you sent an invoice? Client won't pay for 6 + months. Buckle up. This is ain't a field for the faint hearted
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Realizing this the first food twitter viral thread I've ever seen... wth
You need to master the technique of making a pan sauce.
This is something every self-respecting cook should know.
Plus it's a perfect one-pan way to get a healthy, delicious steak sauce in the time it takes to rest your meat.
Here's how to make one.
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Yes as a marketer I also often have opinions about random company's codebase
I’m always curious when I see pre-IPO digital companies buy billboards to advertise their product. This means either they have huge amounts of money to spend or are running out of growth levers in the digital space.
Here’s a Notion advert at the London tube. And now I’m curious.
ALT Notion advertising in the London tube
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Yeah, no. Mastering marketing, like anything else, requires thousands of hours of actual practice and experience. Reading a book on rockets won't help me get to space.
A marketing degree costs $75k+
But you can learn 95% of marketing from reading these books.
10 books to help you master marketing:
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Lots of answers to common questions in here.
Our ROAS (MER) went up in 2021.
First time in company history we had a higher ROAS than the year before. And we spent over 50% MORE money.
Higher ROAS x More Spend= $$$$.
So with iOS changes and increased CPMS, how did we do it?
A thread on marketing.
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Yuuuuup
I’m most excited about #2 and the trend toward “polygamous work” digest.scottbelsky.com/issue… by @scottbelsky
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