AI tools, SOPs & online courses for marketers.
Joined February 2012
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Looks like ChatGPT is copying Google 👀
It's now hiding the answer behind a "See more" button, followed by a list of organic links.
I've noticed this when using ChatGPT while logged out, but haven't seen it on a logged-in free account.
@rustybrick @juokaz @natzir9 @lilyraynyc
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SEOs on their third core update of the year:
Google November 2026 core update is now rolling out 🔥 - this is the third core update of the year
seroundtable.com/google-nove…
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NEW RESEARCH:
- From 2021 to 2026, web users grew 24%
- But global web visits fell 12%
- That's a 30% decline in visits/Internet user
Thanks to our friends @Similarweb, this full study is now on the @sparktoro blog.
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"Mom, how did we get so rich?"
"Your father filed a Claude removal request for every competitor's URL the week it launched."
Claude has a way to request that URLs be removed from Claude outputs 👀
- Lauren Green @techseoconnect
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It's time.
Google Search Profiles is adding LinkedIn - via @AndellDam
seroundtable.com/google-sear…
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Another day, another Google SERP feature that is exploding in organic visibility and AI Mode/AI Overview citations.
This time google.com/searchviewer/ - a subfolder containing Google Business Profile embeds for businesses that's increasingly cited in AI Overviews and AI Mode.
So now websites get to compete with Google Shopping results, Google Knowledge Panel results, Google flight URLs (h/t @natzir9), Google travel URLs, and probably other things I'm forgetting - directly in those coveted AI citations.
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Sounds like 'Ads for Agents' are coming to Raptive soon. And it's pretty deceptive to me... Perplexity already began blocking the ads from influencing its agents and search results -> Publishers Are Adding Invisible Ads for AI Agents
"These ads for AI agents exist on a separate, text-only website version designed to be easily read by the agents. A site using these ads, like Time.com, identifies an agent as soon as it arrives and serves it the stripped-down version of the site rather than the one human visitors see."
"Within two weeks of Time’s launch of its agent ads, Perplexity said it began blocking those ads from influencing its AI agents and search results, calling the practice deceptive."
"Paul Bannister, chief strategy officer at Raptive, a New York digital ads company, said he is planning to begin pitching ads for AI agents to brands in the next couple of weeks. And over at PMG, roughly a fifth of the Texas-based digital marketing agency’s 60 or so clients plan to run Mobian’s agent ads over the next month, according to a person close to PMG."
And Anthropic, OpenAI, and Google worry about BS influence:
"Anthropic, OpenAI and Google have all held informal discussions with publishers about ads aimed at agents, according to two people familiar with these discussions. In those conversations, the companies have expressed their worry that marketers could include hidden instructions with an ad—perhaps telling an agent to ignore a competitor’s product—and they want the content clearly labeled as an advertisement, these people said. (Anthropic, OpenAI and Google wouldn’t comment for this story.)"
theinformation.com/articles/…
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Hi, I'm Jessica, your dedicated Google Ads strategist. I recommend raising your daily budget.
Google Ads Strategists are using gake AI-generated names and profile photos in their emails to advertisers - via @YoungbloodJoe
seroundtable.com/google-ads-…
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It's time.
Google has now introduced new segmentation for sponsored products and 'all products' within AI Mode product carousels.
It was only recently that Google started to include drastically more sponsored items within the carousels in the output, now they are trying to make the distinction between sponsored and non-sponsored items marginally clearer.
📖 More details & examples of this experiment: brodieclark.com/notes/#nov-2…
📧 To stay updated on SERP changes, subscribe to my monthly newsletter: serpalert.com
🔎 Take a free trial of @serplens: the workspace for SEOs and their agents, today: serplens.com
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Huge congrats to Google on making AI Mode feel like talking to a friend who just got into Herbalife
Google expanding ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Plus, Google is rolling out "multiturn ads" in the U.S. within AI Mode
seroundtable.com/google-expa…
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Google: "they've built their businesses on organic clicks. now we sell them back to them"
AI is killing SEO traffic is not completely wrong, but definitely not completely right.
I a new analysis of Similarweb data (10k domains, US + France, 3 years), I found Organic Search fell -13.2% in the US and 24.4% in France over the last 2 years.
HOWEVER, not all of that is due to AI (Overviews). Paid Search has grown strongly over the same time horizon, probably due to more real estate in the SERPs and harder differentiation from organic results.
Also, organic traffic losses are more concentrated in industries like publishing, which lost lost 41.5% in the US and 42.5% in France over the last 2 years.
Lastly, Google's updates are aggressive and often reduce rank performance that can be, at least somewhat, recovered.
So, as much as I see AI reducing clicks left and right, we should not throw the baby out with the bath water.
Full analysis in the new Growth Memo.
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