Bruce Arians reveals the advice Bear Bryant gave him when he became a head coach: Coach ’em hard and hug ’em later “The last thing Coach Bryant told me when I left Alabama to go to Temple was, ‘Coach ’em hard and hug ’em later.’ And that’s been my mantra.” “You’re going to get your ass ripped, brother, if it ain’t perfect. That’s called coaching. Don’t take it personal. You’re a hell of a guy. Your football sucks.” “Each guy is different. Especially guys who grew up with no father figure and their moms kicked their ass all the time. It’s different when a man tells them that.” “So you’ve got to make sure you find that guy in the locker room after practice and say, ‘Look, you’re good. We’ll get it right. Just don’t be a moron’.”