Pete Carroll says winning championships was never actually the point “It isn’t about winning the championship. It’s not about that. As soon as you win it, it’s over with. It’s in your back pocket. You’ve already done that.” “That’s not the motivator. The motivator is to be the best you can possibly be. That’s ongoing. It never ends. I’m not a big goals guy.” “Goals, you achieve them. To me, I want ongoing, never-ending aspirations of being great at what you’re doing. There is no one game that is the only game. There is no one accomplishment that’s the only accomplishment.” “Can you come back again? Is that really who you are? Is that worth fighting for?” “Can you be true to yourself? Can you really be yourself under all circumstances? No matter what happens, when you get your ass whipped in the freaking Super Bowl, when you had two in a row and you’re two seconds from doing it again, can you come back after that moment and still be who you are?” “That was what the challenge was to me. As hard as that looked, as hard as it felt, and as hard as it was on all the people around me, I took it like this: ‘Okay, you knew this was going to happen sometime.’ ‘Are you going to be the real deal or not?’”

Cooper Kupp believes in order to perform at your best, you have to stop caring about the result “Early on mindset in the moment was… Don’t mess up. Make sure I run the right route. Get to the right spot. I’ve got so much going through my head.” “Jared threw such a great pass…I end up missing it…A game-winning touchdown. The results aren’t always going to tell you the truth. What’s your process like? How are you going about things?” “People are going to hate to hear that this is my mindset… But you have to not care what happens. You have to not care what the result is.” “Get completely past… The wins and the losses. Get completely past… What the stats are going to be.” “I work from Monday to Saturday… To make sure I prepare… And do everything I possibly can… To be the best Cooper Kupp… That I can be on Sunday.” “The things I eat. When I show up to work. The film I’m watching. I’m as intentional as I can possibly be.” “It doesn’t matter. I’ve already done everything I possibly can… To be in that moment. All I can do is attack it. The results do not matter.” “I get to play from victory… Not for victory.” “The worst thing I can do… Is look back and be like… Why didn’t I go after it? I’m just going to send it. If it doesn’t work… It doesn’t work.”