Dan Hurley shares why his players accept hard coaching and it comes down to one thing. "You invest every second that you can in them. On the court and off the court. You just pour everything you have into them. Your family is intertwined with your program." "I think players sense that. They feel that." Then he explained why his players accept being pushed: "My players will accept the hard coaching from me and our staff because they know how much we love them." "They know how much we're trying to prepare them, toughen them up, teach them, help them grow as men, develop new skills quickly - all those things that are gonna add value to their lives." People know when you invest and you care. "We're relentless for them. We're literally giving everything we got to them while they're on campus." The formula: Invest and care first then balance that with pushing them forward. Then he got honest: "I wouldn't wanna play for me for 10 years. I wouldn't wanna play for this staff for 8, 10, 12, 15 years. We go hard for these guys while they're on campus and that's why you see the bond the way it is." The window may be short, but the impact lasts forever. Players don't accept hard coaching because you demand it. They accept it because they know you love them. (🎥 March Madness)