Jason Liebig (@Collectingcandy) header
Jason Liebig (@Collectingcandy) profile picture

Brand anthropologist, speaker and consultant. Preeminent CPG historian and archivist. Currently seen on: History Channel’s The Food That Built America and more.

New York City
Joined January 2012
Photo by Jason Liebig (@Collectingcandy)Photo by Jason Liebig (@Collectingcandy)Photo by Jason Liebig (@Collectingcandy)Photo by Jason Liebig (@Collectingcandy)Photo by Jason Liebig (@Collectingcandy)Photo by Jason Liebig (@Collectingcandy)Photo by Jason Liebig (@Collectingcandy)Photo by Jason Liebig (@Collectingcandy)Photo by Jason Liebig (@Collectingcandy)Photo by Jason Liebig (@Collectingcandy)
It's officially McDonald's Halloween Pail season! Which of the classic lineups was your favorite: 1985/86/87 (all pumpkins), 1989 (first witch and ghost) or 1990 (glow-in-the-dark ghost, neon witch and pumpkin)? I'm team 89 all the way, but all of these are legendary.
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Shortly after his debut, select McDonald's locations used a MAC TONIGHT FRENCH FRY CONTAINER for orders after 4PM. One of the rarest and coolest pieces of McDonald's packaging there is. (1987)
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Here's a throwback to a time when most McDonald's dining rooms looked completely different from one another (Madison, WI, 1984)
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Jason Liebig retweeted
Why go to Erewhon when you can go to Stew Leonard’s
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Jason Liebig retweeted
⭐Watch tonight @HISTORY 9pm New HAZARDOUS HISTORY WITH HENRY WINKLER #HazardousHistory "Precarious Parenting" Starring @hwinkler4real Featuring @AdamRichman @BQQuinn @Collectingcandy @InThePastLane About bit.ly/4jQIMAW
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Jason Liebig retweeted
Domino Sugar packets, 1976. Collected and documented by Jason Liebig
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Jason Liebig retweeted
⭐Watch tonight @HISTORY 9pm New HAZARDOUS HISTORY WITH HENRY WINKLER #HazardousHistory "Harrowing Highways" Starring @hwinkler4real Featuring @AdamRichman @Collectingcandy @BQQuinn @DonWildman #RutledgeWood About bit.ly/4jQIMAW
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Jason Liebig retweeted
⭐Watch tonight @HISTORY 9pm New HAZARDOUS HISTORY WITH HENRY WINKLER #HazardousHistory "Dangerous Dining" Starring @hwinkler4real Featuring @AdamRichman @Collectingcandy @nataliapetrzela About bit.ly/4jQIMAW
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This will be a prized possession. Like going on safari and killing an elephant. These will not survive the night.
I kind of want one though 🫣 Ahead of tomorrow’s parade, ONLY NY and NYC Sanitation made custom blue-and-orange trash cans to celebrate the Knicks the workers who keep the streets clean.
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Jason Liebig retweeted
⭐Watch tonight @HISTORY 9pm New HAZARDOUS HISTORY WITH HENRY WINKLER #HazardousHistory "Hobbies Gone Haywire" Starring @hwinkler4real Featuring @nataliapetrzela @BryantSimon @Collectingcandy @BQQuinn @ainissaramirez About bit.ly/4jQIMAW
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Jason Liebig retweeted
As Coke Zero gets bigger, and threatens to dethrone Diet Coke as the most important diet soda property in the Coca-Cola extended universe, the feud between Diet Coke fans and Coke Zero drinkers is getting pretty fizzy. on.wsj.com/4wKhvI5
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Tonight's the night! See me on @HISTORY's Food That Built America at 10PM ET covering fast food drive-thrus! In the meantime, here's a McDonald's trayliner explaining the then-new process to customers.
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Jason Liebig retweeted
TONIGHT! It's all about drive-thru fast food places and how could I not be on that? (I am indeed on that) Check it out on @HISTORY
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Jason Liebig retweeted
⭐Watch tonight @History 10pm New THE FOOD THAT BUILT AMERICA #TheFoodThatBuiltAmerica "Cereal Killers" Featuring @AdamRichman @Collectingcandy @alikhaneats About bit.ly/2YT1C12
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Meanwhile, at the Hall of Justice. My first HOJ podcast of 2026! Jason Liebig from "The Food that Built America" worked for both DC & Marvel comics! Great storyteller. Spotify: open.spotify.com/episode/0lZ… Apple: podcasts.apple.com/us/podcas… #podcast #History #dccomics #MarvelComics
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I am one of the biggest fans of this super talent. I adore his work and the man himself.
Happy birthday to Eisner, Harvey, Inkwell and Inkpot Award winner, The Punisher and Batman: Legends of The Dark Knight penciller, Amazing Spider-Man, Daredevil, Black Panther, Avengers, Defenders, Detective Comics and Batman: The Dark Knight Returns inker, "Santa" Klaus Janson.
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Jason Liebig retweeted
What started as an innocent conversation about Big League Chew...ended with the biggest #StrangerThings "Easter Eggo" this side of Hawkins, Indiana. #HOVGPodcast @Collectingcandy #StrangerThings5 🎙️- hovgpodcast.com/2025/12/epis… 🎙️- linktr.ee/hovg
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35 years ago, your 12-pack of Pepsi would have looked like this. A true work of art. (1990)
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AND you can catch @Collectingcandy on TV every Sunday. Or whenever, if you’re a fan of Stranger Things, Mad Men, and more Catch his story 🍬 #WildBusinessGrowth maxpodcasting.com/jason-lieb…
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