11K Users, $0 on Ads: My Complete Organic Growth Playbook Here's exactly how I get organic traffic to my products. My raw tips: 1. Content Is King - AI LLMs love content that answers user queries directly. - Create content pages for topics that match user query intent. - Add a short summary at the beginning of each page. LLMs don't always read through the entire content. - Add internal links to relevant pages. - Create these pages in multiple languages. Remember, there's a huge audience that doesn't speak English. 2. Focus on Listicles - Create listicle content. LLMs love this format, and it gives you a higher chance of getting cited. - Start with titles like "Top X Websites for Y" or "Best XYZ for ABC in 2026." - Use AI to research more listicle topic ideas. - Don't spam listicles. Keep them relevant to your product. 3. Content Structure - Use consistent canonical URLs on your content pages. - Add JSON-LD schema to your pages. - Make sure your content pages are easy to crawl. - Add Markdown versions of your content pages, e.g. /blog/abc and /blog/abc.md. - Serve HTML or Markdown based on what's requested. - Keep the Markdown version identical to the HTML, and point its canonical back to the HTML page so they aren't treated as duplicates. - Add the created date, last modified date, and author name to every page. 4. Focus on pSEO - Create around 500–700 programmatic SEO pages in your product's niche. - Keep them relevant. Don't spam thousands of pages at once. - Publish them gradually, and make sure each page has genuinely useful, unique content. 5. Do an SEO Audit - Audit your website's SEO. - Use tools like squirrelscan. It tells you everything you need to improve your site's SEO and discoverability. - Add the squirrelscan skill to Claude and let Claude run the audit and fix the issues for you. 6. Submit Your Sitemap Everywhere - Don't just submit your sitemap to Google Search Console. Submit it to Bing Webmaster Tools as well. - Submit your sitemap to IndexNow. - Submit your website URL to Brave Search. 7. Track Your AI Search Performance - Use Google Search Console and Bing Webmaster Tools to track your AI search performance. - Check which queries you're getting cited for, and improve those pages so AI recommends them more. - Look for opportunities to create new pages. 8. For iOS Apps - Do keyword research. I personally love Astro. - Find keywords that are popular but low in difficulty. Avoid the most popular ones, since they're much harder to rank for. - Start with low-to-mid-tier keywords and try to rank for those first. - Once you've updated your app title, subtitle, and keywords, don't touch the listing for 2–3 weeks. Let Apple do its thing. - Then check the results and look for new opportunities to improve. 9. OpenAI and Claude Extensions - OpenAI and Claude now support plugins and connectors. Build a connector for your product and submit it. - You have nothing to lose, and it might drive traffic to your product. - This is what I'm working on for my own products right now. 10. Reddit, Please - Reddit is a goldmine if you know how it works. - Start with subreddits that aren't too strict about promotional content. - Don't post direct promotions. Post tips and tricks, how-to guides, etc. - People on Reddit hate promotion. - Start with comments. Post useful replies to users' questions on any post. - Don't post the same thing in too many subreddits at once. Customize each post for its subreddit. 11. Get Listed on Directories - Getting listed on multiple directories is probably the easiest way to improve your Domain Rating (DR). - But don't focus too much on DR alone. It's a nice-to-have metric that might help. - Being listed on multiple directories can also bring you traffic directly. - When you spot a relevant website with a lot of traffic, look for sponsored posts or listings. They might bring you a lot of traffic. I share my learnings and thoughts on growing products from time to time. These things worked for me and might help you too. Growing traffic takes time, so be patient and don't rush. I grew my SaaS to 11K users worldwide, completely organically, and you can do it too.