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Craig Wilson

@CompassandNail

Helping good companies do better.

CompassandNail.com
Joined August 2015
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  • Following27
  • Followers44
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Photo by Craig Wilson (@CompassandNail)Photo by Craig Wilson (@CompassandNail)Photo by Craig Wilson (@CompassandNail)Photo by Craig Wilson (@CompassandNail)Photo by Craig Wilson (@CompassandNail)Photo by Craig Wilson (@CompassandNail)Photo by Craig Wilson (@CompassandNail)
Shakespeare said, "All the world's a stage." For #brands, never has that been more true. compassandnail.com/blog-comp…
“The Original Algorithm of Value” bit.ly/2vJwSmh

The Original Algorithm of Value

Since the advent of commerce three things have held true:

medium.com
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Proof about purpose: "The Non-Paradox Of Highly Successful Profit-From-Purpose Businesses" bit.ly/2rlki9Z @FastCompany
“Doing Branding Better: The Story Universe” medium.com/@compassandnail/d…
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Books we love.
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Linking wishing with doing—@LACIncubator. Photo by Salty Brother Films
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Craig Wilson retweeted
Repurpose (@repurpose) profile picture
Repurpose@repurpose16 May 2017
Repurpose products can be composted in 90 days 🍃🌎 #PlantsNotPlastic #SaveOurOcean #Sustainable #GOGREEN #Eco @LACIncubator – at Fort Lauderdale, FL
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Purpose driven. medium.com/@compassandnail/p…
Purpose driven.

Purpose driven.

Conventional wisdom says that the right product at the right time in the right market will succeed; that product is the path to realizing…

medium.com
“Green is woke.” medium.com/compass-and-nail/…
Green is woke.

Green is woke.

The most influential customer segment in the history of commerce is about to make itself known. This looming audience is bigger than any…

medium.com
Quote of the day: "He tried to create a culture of things that would serve you."— Susie Tompkins Buell bit.ly/2nKKc8J
"Get this Message to Garcia: A Plea to the DNC" linkedin.com/pulse/get-messa… by @CompassandNail on @LinkedIn

Get this Message to Garcia: A Plea to the DNC

Whose fault was it? Was it white women, voters not showing up, over confidence from the Pantsuit Nation, the Russians, Bernie being ignored, Bill Clinton, Hillary Clinton, Obama, who is to blame,...

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Times they are a changn'—Image courtesy of @Graphiq—Read more here yhoo.it/2i2Byeo—#loyaltyisnotarewardsprogram
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It's 2017. Do you know where your customer is? bit.ly/2iJmQux
Keep it simple #voteourplanet. Learn more patagonia.com/vote-our-plane…
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Craig Wilson retweeted
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Rare Bird@rarebirdlit6 Oct 2016
Check out @getAbstract's audio recommendation of @CompassandNail! Spoiler: They love it. getabstract.com/en/summary/s…
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Excited to be speaking at @wisdom2conf LA! Join me in exploring conscious entrepreneurship. la.wisdom2conference.com/ #wisdom2LA
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Replying to @grassrootsoa
Good fun at @grassrootsoa. Thanks for hosting @CompassandNail, and thanks to @sethgodin for a great sound bite.
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Craig Wilson of @CompassandNail presents the basics of the Brand Ecosystem Model to Retailers this morning at Summit
Image from Grassroots Outdoor Alliance (@grassrootsoa)
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Love being a part of issue #142. Thanks again! teapawt.net/800ceoread/status/7405…
Porchlight Book Company 📚 (@porchlightbooks) profile picturePorchlight Book Company 📚@porchlightbooks8 Jun 2016
ChangeThis issue #142 is out! Manifestos on the internet as art, accountability, and more: changethis.com
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“Brand Story-Selling is Eating Itself” by @MercuryMG medium.com/@mercurymg/blame-…—Great take on the endless barrage of superfluous content.
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