Is your business maximizing #customer #conversations? Go beyond a simple phone call. Try #webinars, #tradeshows, #conferences, AMA (Ask Me Anything), #experiential. zurl.co/UUrh6 #events #HumanCenteredMarketing

If your happy #customers aren’t automatically becoming vocal #brand advocates, maybe it’s time to ask. Make it personal and with context. Most are waiting to be asked. zurl.co/bPbkn #B2B #referrals #brandadvocate #HumanCenteredMarketing

When should your #business tap into #industry analysts’ influence? When you’re in early growth. Brief them on why you’re different, ask what they're hearing. Bring awareness to your #brand. zurl.co/YIrao #industryinfluence #B2B #HumanCenteredMarketing

Why do we talk so much about building #trust with potential #buyers? Because buyers trust what feels proven and low risk. Make sure your #brand exudes trust. zurl.co/Ak9DT #buyertrust #B2B #HumanCenteredMarketing

Familiarity is the solution. When a #buyer finds the #product that solves their need, they next lean on familiarity. Your product could fit perfectly but if it’s unfamiliar most buyers will pass. zurl.co/nYS9l #reach #frequency #B2B #HumanCenteredMarketing

Did you know? There are (at least) eight #marketing factors that drive #buyingdecisions, but most companies don’t treat them as marketing. zurl.co/iyvx8 #B2B #business #HumanCenteredMarketing

Is your #product invisible to #buyers, even though it’s really good? Many #marketing factors beneath the surface are what really drive #buyingdecisions. zurl.co/jESfu #B2B #ICP #business #sellers #HumanCenteredMarketing

What #buyers think matters to their #purchase decision: tip of the iceberg. What really drives #buyingdecisions: the iceberg beneath the waterline. zurl.co/fjFcF #business #B2B #HumanCenteredMarketing

Focus on #CLV. Innovate. #WalkTheTalk. Personally communicate. Build your #brand. That makes your #business stand out among the rough seas of #AI. zurl.co/fuiWM #business #B2B #HumanCenteredMarketing

The ultimate #CompetitiveDifferentiator in the rough seas of #AI is #trust. #B2B is personal. It always was and always will be. As Humphrey Bogart said in “Casablanca,” This is the beginning of a beautiful relationship. zurl.co/9ZB0b #B2B #HumanCenteredMarketing

While #marketing is a logical AI application, many implementations are without metrics or #businessplans. Yes, experimentation yields breakthroughs, but it leaves the short term in rough seas. zurl.co/IsZNM #business #B2B #businessplan #HumanCenteredMarketing

Empathy. #Gratitude. Commitment. #Service. Showing up. #WalkTheTalk. These are the stepping stones to #business #success – yours and your #customer’s. zurl.co/WfFhV #B2B #HumanCenteredMarketing

.#WalkYourTalk Tame your own #business’ rough seas while taming your #customers’ as well. They care about how you’ll make them a #success. zurl.co/soYzr #B2B #HumanCenteredMarketing

The rough #business seas can be tamed by focusing on long-term #profitability. Do this by calculating #CLV #CustomerLifetimeValue. Here’s an easy formula: zurl.co/qJIdt #profit #B2B #HumanCenteredMarketing

Advancing #technology creates the #innovation that becomes a disruptive #catalyst. But to fulfill its potential in supporting a #business’ goals, innovation requires a human at the helm. zurl.co/XXZMU #HumanCenteredMarketing #B2B

It’s rough out there in the #SeaOfAI. But you can reach the safe harbor of long-term #profitability by creating and nourishing the human-to-human #customer bond. zurl.co/7IB70 #AI #profit #B2B #HumanCenteredMarketing

What is the catalyst for your #company’s growth? #Technology can certainly be a disruptor. But the compass pointing your #business to long-term #profitability is only as good as the human using it. zurl.co/BosTC #businessgrowth #innovation #SMB #HumanCenteredMarketing

Quiet seas and focusing on the horizon leads to #innovation. Focus yields curiosity, which yields questions, which deliver pioneering solutions. zurl.co/Jyb2V #business #breakthrough #solutions #B2B #HumanCenteredMarketing

The sea of #AI can make it difficult for your #business to reach the safe harbor of long-term #profitability. We offer tools to help you navigate. zurl.co/QMruH #profit #customertrust #B2B #HumanCenteredMarketing