Benjamin Tan (@ConsumeOwnTech) header
Benjamin Tan (@ConsumeOwnTech) profile picture

Investor | Behavioral finance & market psychology | Author of Suit Yourself | Finance + mental health background | Not financial advice

Atlanta, GA
Joined April 2022
Photo by Benjamin Tan (@ConsumeOwnTech)Photo by Benjamin Tan (@ConsumeOwnTech)Photo by Benjamin Tan (@ConsumeOwnTech)Photo by Benjamin Tan (@ConsumeOwnTech)Photo by Benjamin Tan (@ConsumeOwnTech)Photo by Benjamin Tan (@ConsumeOwnTech)Photo by Benjamin Tan (@ConsumeOwnTech)Photo by Benjamin Tan (@ConsumeOwnTech)Photo by Benjamin Tan (@ConsumeOwnTech)Photo by Benjamin Tan (@ConsumeOwnTech)
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My conversation with David Gambill on Design Your Life, Your Way is now live. We talked about why a financial strategy should fit the personality of the person using it, and how fear, ambition, identity, risk and life stage shape the decisions we actually make. open.spotify.com/episode/6yD…
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I first bought $LTH partly because I understood the product as a customer. Q2 2026 gave me more confidence that the business is becoming as sticky financially as it already feels in our household. New Substack on Life Time, its latest results, and why the thesis is aging well.
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Replying to @dissectmarkets
Wow thank you for posting this review. I am glad that the book resonated with you. Appreciate your support.
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I wrote about this in my book, Suit Yourself: A Portfolio Strategy for Every Personality Type, where I explain how our biases and blind spots shape investing decisions.
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We freeze waiting for the “perfect” entry, chase trends, or hold losers for way too long. Not intelligence problems but behavior problems.
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Most investing mistakes are not analytical. They are behavioral.
🤖 Made with AI
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Hey @ConsumeOwnTech! I don't know if you saw, but @allie_canal asked @ericjackson your question during Yahoo Invest! (Your question is at 8:30 in the video, replay below). Super cool! Thanks for submitting a question!
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Hey, this is awesome! And the subject of "controlling your emotions" is exactly what I refer to in my book, Suit Yourself, in which I delve into the unconscious influence of emotional biases in our actions: a.co/d/89WLLwG
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Thank you @dissectmarkets for reading my book !
Hey all I just got @ConsumeOwnTech’s first book “Suit Yourself” in the mail today 😁 I’ll be busy these next couple of days as I’ll be reading the book and writing my review of it in my newsletter. So far in my reading journey, the book is fun to read! 💯
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Benjamin Tan retweeted
$LTH Q3 '25: Net income $102.4m, EPS $0.45 Revenue $782.6m, up 12.9% YoY 840.6k memberships, up 1.7% Adj. EBITDA $220m, up 22% 185 centers operating '25 outlook raised
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Replying to @dissectmarkets
Thank you for your support my friend !
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Replying to @NathanWorden
Thank you for the retweet Nathan!
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After years of writing in the early mornings, my side passion project Suit Yourself is finally out. It blends psychology, personal finance, and pop culture—now available on Amazon, B&N, BAM, and Bookshop org. amazon.com/Suit-Yourself-Por…
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Nvidia, $NVDA, CEO: “It's not likely that you'll lose a job to AI. You're going to lose the job to somebody who uses AI."
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After years of writing and rewriting, Suit Yourself is set for publication on Aug 18. Read early reviews here: consumeyourowntechinvesting.… #WritingCommunity @koehlerbooks #investing #behavioralfinance #Enneagram @substack #BookLaunch @IFB_podcast
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