AI-moderated video & voice interviews with 100s of consumers. Scale your market research and save hundreds of hours with AI assisting from set-up to analysis
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Joined May 2024
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The fastest feedback loop in software has no one standing between the engineer and the customer.
Conveo doesn't have PMs. Engineers talk to customers directly, check the problem against the product vision and build the feature with AI. When Maarten hires, he asks candidates about the customer conversations they've handled, not just the code they've written.
The payoff: features that get used the day they ship.
Conveo CTO Maarten Claes on how his team works:
Full episode: conveo.ai/insights/ai-native…
Marketers hate being sold to. They listen to the people they see as the best in their craft.
So AirOps built its go-to-market on one idea: "Have our customers tell our story for us."
Five to six weeks before a launch, AirOps gets the product to its most active customers, finds the real results they're seeing and builds the launch story around them.
For an audience of marketers, the storytelling matters as much as the product.
AirOps co-founder and COO Matt Hammel on why:
Full episode: conveo.ai/insights/matt-hamm…
We asked 47 Americans how the new Elizabeth Holmes documentary “You Can See Everything” shapes what they think of the ex-Theranos founder: 20 people who saw the film in theaters and 27 people who had only seen the trailer.
🧵 Here's what we found:
3️⃣ Her face did the rest: 98% pointed to her facial expressions when judging whether she was being real and 65% called out her eyes and unblinking stare.
Overall, we learned that sympathy isn't the same as trust. People can warm to someone and still not believe what she says.
Read more from our study here: conveo.ai/insights/would-you…
Pepsi put Coca-Cola's polar bear in its Super Bowl ad.
Brand strategy expert Christopher Nurko on why a challenger brand would give its biggest rival free airtime:
Gen Z turned Clinique’s Black Honey, a lipstick from the 70s, into a TikTok hit. Clinique didn’t start the trend, but it knew exactly what to do next.
Karen Ehrlich of The Estée Lauder Companies on why it caught on: one shade that suits everyone and looks a little different on each person. Young buyers started posting about it on their own.
Her team’s move was to spot it early and amplify those stories as fast as they could.
Not bad for a lipstick older than most of the people buying it.
Nike+ was a $30 sensor in a running shoe. It made people want Nikes again.
Barry Wacksman on the 2006 launch nobody saw coming:
Full episode: conveo.ai/insights/customer-…
The best founders lead with what their product doesn't do well.
Noah Plaue on the tell:
Full episode: conveo.ai/insights/noah-plau…
"It's better to make the dust than to eat the dust."
Kees Kruythoff, former President of Unilever North America, on disruption:
Walmart asked customers what "living better" meant. They said "save me time."
That answer became online grocery pickup, its most successful launch ever.
Saneel Radia from Proto has more. ordnl.link/hW8xxkp
People don’t like to talk about weight, especially to a person.
So before HeliosX let Conveo’s AI research assistant near its customers, its insights lead tried to break it. She lied to it. She changed her story. It caught her every time.
Then the real interviews came in. 👇
Read why weight-loss customers told an AI research assistant more than they’d tell a person: conveo.ai/insights/heliosx-r…
The biggest blocker to AI isn’t AI.
Noah Plaue of @NewtonXInsights says ~80% of CMOs have hit organizational blocking. The tools are ready. The org often isn’t.
"If you have a cog in the machine that’s just not helping you turn the wheel and it’s just nervous about doing things differently, it’s going to slow down everything."
The teams that move fastest are the ones willing to try something different together.
Read more: ordnl.link/iuVWZ4e
Conveo is now in @ChatGPT.
Tell ChatGPT what you want to learn. It designs the study, our AI research assistant runs video conversations with your customers, and the answers land in the same chat.
Install it here: ordnl.link/0rEjOBx
Your team still decides what's worth asking.
Conveo makes sure they walk into the room with the answer first.
Connect Conveo to ChatGPT today: ordnl.link/086rIoi
