Digital marketing consultancy specialising in conversion rate optimisation using data, experimentation & customer feedback. Founder @northresearch

Chester, England
Joined August 2017
🚨 Google’s move to gtag.js is a step back! GTM offers unmatched flexibility, control, and speed for analytics. 👉 Learn why GTM remains the better choice for agile businesses: conversion-uplift.co.uk/post… #GA4 #GoogleTagManager #DataStrategy #DigitalMarketing #Analytics
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Seeking trusted business referral partners! Keen to connect with: - Data Consultants - Digital Marketing Consultants - Digital Project Managers - HR Consultants Join us 24th Oct at Rowton Hall Chester! conversion-uplift.co.uk #Networking #ConversionUplift
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Why averages distort GA4 data: - Hide variations 🤔 - Mislead insights 💡 - Mask user behaviour 🚫 - Tailor strategies 🎯 For more info visit our GA blogs: conversion-uplift.co.uk/?s=g… #GA4 #DigitalMarketing #DataSegmentation #ConversionUplift #DataAnalytics
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Why is GA4 full of garbage? Poor setup leads to bad data! - Avoid Enhanced Measurements 🚫 - Use GTM for custom events - Export to BigQuery for raw data 📊 - Customise for better insights Check out our website: conversion-uplift.co.uk/ #GA4 #GTM #ConversionUplift
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📊 What makes a great metric? - Contextual relevance - Clear & simple - Comparative - Actionable - Balanced - Behaviour-influencing - Aligned with goals 👉 conversion-uplift.co.uk #GoogleAnalytics #DataStrategy #Metrics #BusinessIntelligence #ConversionUplift
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Is your website struggling with outdated tracking? 🚀 We specialise in server-side GTM tracking for better performance! - 🔒 Data security - 📊 Accurate analytics - ⚡ Improved load times 👉 conversion-uplift.co.uk #ServerSideTracking #GA4 #DataSecurity #ConversionUplift
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🔍 Common Data Analysis Mistakes: - Assuming data is clean - Ignoring seasonality - Focusing on vanity metrics Visit our website: conversion-uplift.co.uk or contact: [email protected]. We're here to help! #DataScience #GA4 #GoogleAnalytics #ConversionUplift
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🚀 Why Should You Export Google Search Console Data To BigQuery? - 📊 Comprehensive data - 📈 Long-term trends - 🛠 Custom reports + MORE! Visit our website: conversion-uplift.co.uk/ or contact us at [email protected] #BigQuery #GA4 #SEO #ConversionUplift
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Future-proof GA4 with server-side tracking. Enhance data accuracy, security, performance, and resilience to cookie changes🎯🔐📊 Watch our video here: conversion-uplift.co.uk/post… @stape_io #GoogleAnalytics4 #ServerSideTracking #DigitalMarketing #Stapeio #WebsitePerformance
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Stay compliant with Google's Consent Mode by integrating it with your CMP. Key steps: - Enable Consent Mode. - Capture consent values. - Transform cookie values. - Create consent triggers. - Configure tag settings. - Set default consent. - Test thoroughly. #GDPR #DataPrivacy 🛡️
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Why don't UTMs work in GA4? - Use supported UTMs - Follow channel rules - Custom groupings - Correct format - GTM capture - Avoid internal tagging - Server-side events #ConversionUplift #GA4 #UTMs #GTM
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🚀 Unlock your digital analytics potential with a comprehensive GA & GTM audit! Ensure data accuracy & compliance. #DigitalMarketing #AnalyticsAudit ✅ - Configuration Review - Tag Management - Data Integrity - Key Event Tracking - Customisation
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🚀 Unlock your web analytics potential with an expert GA4 & GTM audit. - 🔍 Data accuracy - 🎯 Custom tracking - 🔗 Seamless integration - 📊 User insights - 🛡️ Compliance - 🚀 Strategic growth #GA4 #GTM #DataAnalytics #Marketing Contact us now! [email protected]
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🚀 Boost your website performance with server-side GTM tracking! - 🔒 Enhanced Data Security - 📊 Improved Data Accuracy - ⚡ Optimised Page Load Speed 📹 Watch Our Step-by-Step Video Guide Here: youtube.com/watch?v=0cFdIhbX… @stape_io #GTM #ServerSideTracking
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🚀 Unlock the full potential of GA4! 🔍 Audit Regularly 🏷️ Use GTM 📊 Data Retention 🎯 Track Key Events 🌐 Channel Groupings 🤖 Predictive Metrics 🧩 Integrate with BigQuery 🔄 Attribution Models 🧩 Create Funnel Reports 📈 Data Visualization
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