I just subscribed to The SaaS Playbook thesaasplaybook.substack.com… . You might think it's because they featured my piece on #brandvoice and #churnreduction. You'd be right.

Teach them how to say goodbye - mailchi.mp/8c99a27c8869/teac…

You gotta get your name out there, you know? - mailchi.mp/20c0b6efe9bb/im-t…

Just *having* a product walkthrough can improve conversions by 20 to 100% - @InVisionApp buff.ly/3hsxnru

"Notice @HubSpot didn’t have to resort to an actual personification of the brand voice like Betty Crocker (or, god forbid, Clippy), they just had to use the right words." more here: buff.ly/3hsxnru

Write nothing that you do not know to be useful - mailchi.mp/b659dbe40feb/im-t…

How would you feel if you suddenly got an email from @Mailchimp addressed “Dear Sir or Madam”? That's some good brand voice for ya. buff.ly/3hsxnru

"Improving retention by just 5% results in a 25 to 95% increase in profit.” - @Appcues blog.chartmogul.com/reduce-c…

What do you mean Betty Crocker isn't real?? 🍪 - mailchi.mp/d739aaa90e70/im-t…

My following here is minimal but if you care about #churn #SaaS or just #copywriting nerdery, check out my post that's live on @ChartMogul today: blog.chartmogul.com/reduce-c…

WTF am I supposed to write about today?! 😩 - mailchi.mp/5c072bf50410/im-t…

An opportunity for all of us - mailchi.mp/a95311b5a664/im-t…

If I never again see a comparison of entrepreneurship/creative risk to "asking a girl out" it will be too soon 🙄 #canwenot

Hook, line and sinker 🎣 - mailchi.mp/6afbf35e0a07/im-t…

What language is that you're speaking? 🤔 - mailchi.mp/8271f6dad556/im-t…

DIY or die ☠️ - mailchi.mp/770ef02ef75a/im-t…

Turns out I'm not essential 😤 - mailchi.mp/cb2517d777e7/im-t…

Using sponsored emails to promote "supercharged immunity" from non FDA-approved supplements right now is....not a great look imo, @createcultivate

What's your current emoji mantra? Mine is alternating between 😅 and 🙃