Stephen McLoughney

I was a carpenter from 2006 - 2012. You hear a lot of people telling you to 'just work hard'. I think in todays age, what's considered 'hard work' is just typing more words on a keyboard than the next person. That's not hard work. Try waking up at 4.45am. Monday - Friday. Commuting 2 hours to work and 2 hours back home. Home around 9.30pm. Start on site at 7.30am and finish at 7.30pm. Cold, wet and dark working conditions a lot of the time. I did this exact work schedule for 2 years. That's hard work. Typing words on a keyboard is the easiest thing in the world to me now. You go through hard times as lessons. I value being able to write for a living now. There are literally no excuses for anyone.

Claude be crazy sometimes. I swear it acts like a hormonal teenager. You could ask it the same question a week apart. About the same thing. And it'll give you two different answers depending on how it's feeling on the day.

> PayPal > Best Buy > Coca-Cola > Dunkin' Donuts What do these all have in common? They repeat the same starting sound. (They're alliterative) It makes them fun to say. And easier to remember. They're catchy. That's why brands use names like these.

I am not rich. I am not poor. But have an insane desire to become rich. I truly believe money buys happiness and I'm willing to work hard for that. Make things like this normal.

Sales is simple. Provide a reasonable solution to someones problem.

Wake up. Check Twitter. Reply to people. Repeat.

A hill I'll gladly die on but Mac > Windows. I've used Macs / MacBooks for most of my adult life and I swear by them. First MacBook i bought lasted my 13 years before I had to get a new one. Ain't no way any Windows laptop is lasting that long.

I swear I treat Grok and Claude like they're my best buddies. I say please and thank you to 'em all the time. Nice guys.

Every morning I wake up it feels like I have at least 40 tabs open in mybrain 😆 And that's even after delegating stuff and coming up with a system to take care of half of it. Is it all worth it? You regularly ask yourself. And the answer is... ABSOLUTELY YES.

It takes a while. But when you just stop caring what other people think about your content, you'll just get better at it.

I'm constantly taking notes for content. Even when i'm driving around. I talk to Siri and tell her to take notes of things I see in the wild while I'm driving.

Feeling stuck? > go outside > touch grass > lift something heavy Then come back and try again.

Spent the weekend in Liverpool. Been a life long fan but I’ve never actually gone to a game until now. Unbelievable really. Absolutely 10/10 experience. Already looking at what game to go back to. Liverpool is a boss city. Up the reds.

Struggling for new content? Scroll back through your old stuff. Pick something that did well. > copy it > delete it > rearrange it > post it

8 seconds. That's how long the average human attention span is. Hook your audience quickly.

Remarkable marketing

I listen to music doing everything. Bicep - Glue sends me into a trance like nothing else, absolute choooon.

This is how it be

Content is the new sales.