@Copytrigger

Messaging Strategist & Founder @Copytrigger SaaS • Health • Fintech • Regulated Brands 💬 Words That Move People 💻 Trusted by Dropbox • SelectQuote • Seagate

 SoCal 🌴 / ABQ
copytrigger.com/contact
Joined April 2009
  • Tweets6.2K
  • Following2.5K
  • Followers2.2K
1.1KMedia
Your Sales Script Is Showing: When Persuasion Gets in the Way of Trust copytrigger.com/sales-script…

Your Sales Script Is Showing: When Persuasion Gets in the Way of Trust

When does persuasion become pressure? Learn how sales scripts, misplaced authority, and assumptions undermine trust in marketing.

copytrigger.com
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100 #AI Visibility Audits via Orbit Media linkedin.com/pulse/we-audite…

We Audited 100 AI Visibility Audits. Here’s What They Miss.

🔴 Suddenly, AI visibility audits are everywhere..

linkedin.com
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What Is Traceability? thecontentwrangler.com/p/wha…

What Is Traceability?

What separates documentation you can defend from documentation you can only hope is right

thecontentwrangler.com
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Email Automation Workflows: 10 Must-Have E-commerce Flows darkroomagency.com/observato…

Email Automation Workflows: 10 Must-Have E-commerce Flows

Email automation workflows for e-commerce: the 10 email flows every brand needs, mapped to the lifecycle with trigger, timing and KPI, plus a journey map.

darkroomagency.com
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Replying to @sbyusuf_
❤️ this perspective! I was discussing something similar about messaging strategy and copy projects. It’s about understanding the business problem, the audience, and what the messaging needs to accomplish rather than word count. The value is in the strategy behind the execution.
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Replying to @MariaRu33675557 @UCLA
So… USC? 😂 #PayToPlay Just kidding, Trojans! I’m a Taurus and a UCLA alum. I couldn’t resist. ♉️🐻💙💛 (I had friends at USC, so don’t come for me! 🙏😅)
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Replying to @eleventysigma @NYCMayor
Pure projection 😂🤷🏻‍♀️✌🏼 #KarmaChameleon 🦎
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Glad to see investment in Watts Towers, but regarding the Bezos Earth Fund grant: What influence will donors have over future decisions? How will #Watts residents retain a voice after the Olympics? Cultural preservation deserves public transparency. instagram.com/reel/DeiGuYjkt…
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No Kings Instagram account suspended during protests meidasnews.com/news/zuckerbe…

Zuckerberg’s Meta Takes Down No Kings Instagram During Massive Protest Day

The protest coalition says Meta suspended its Instagram account for 90 minutes at the height of nationwide demonstrations—and even after restoring the page, locked organizers out of posting. Meta...

meidasnews.com
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96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals searchenginejournal.com/a-pa…

96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals

Prepare for a potential Panda-style Google update by tackling scaled AI content and fake authors that could put your entire site's rankings at risk.

searchenginejournal.com
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B2B Copywriting Services: Write for the Person Who Must Defend It #B2Bcopy copywritercollective.com/b2b…

B2B Copywriting Services: Write for the Person Who Must Defend It

B2B copywriting services fail at the handover. After 20 years placing writers, here’s who the copy is really for: the person who defends it.

copywritercollective.com
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Gartner 2026 #CMO Spend Survey Finds CMOs Allocate 15.3% of #Marketing Budgets to AI, But Only 30% Are Ready to Scale AI Capabilities gartner.com/en/newsroom/pres…

Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing B

The Gartner 2026 CMO Spend Survey is here! Learn more about the state of marketing budgets in 2026 here. #GartnerMKTG

gartner.com
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An Update on FINRA Forward Rule Modernization finra.org/media-center/blog/…
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The Four Corners of Trust conceptbureau.substack.com/p…
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Replying to @Copytrigger @xPersonaLab
No chicken titties. No exceptions. Not even for a billion dollars. 🐥🍗
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Replying to @xPersonaLab
AI Type: Expects to be treated as a sovereign, equal being. Also wants a man without man titties. 🤖💅😂
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Replying to @NOlympicsLA
Everything costs more in SoCal, including infrastructure & coastal protection. 🌊 That doesn’t mean Long Beach should stop investing in its future. The Olympics can be an opportunity for the city, not just an expense. We can address coastal challenges & still have ambitions. 🌴🏅
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Replying to @ABC7
“Super Intelligence Force”? Sounds like a superhero team that didn’t make it past the pilot episode. 🤖🦸‍♂️😂
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Replying to @MariaRu33675557 @UCLA
Imagine being so upset with a university that you announce withdrawing your kid's application like it's a personal victory for the school. 😂🐻💙
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B2B Marketing Campaign Strategy: 5 Pillars to Keep Your Growth Rolling noblestudios.com/b2b/b2b-mar…

B2B Marketing Campaign Strategy | 5 Pillars for B2P Growth

Stop using a static B2B marketing campaign strategy. Master the 5 pillars of B2P growth to reach the 95 percent of buyers you are currently missing and scale your pipeline.

noblestudios.com
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