10+ years ecom experience. Now I reverse engineer DTC brands to show you how much revenue they make & the tactics they use.
Boston, MA
Joined November 2008
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Would you spend $25k to generate over $1M in sales?
Here's how @barstoolsports did it this year with Merchapolooza:
And just as a reference point:
In 2020 and 2021, Barstool received approximately 90,000 orders for their BFCM campaigns.
While Merchapalooza gave them a nice boost, it is nothing compared to what they will generate for BFCM!
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Would you spend $25k to generate over $1M in sales?
Here's how @barstoolsports did it this year with Merchapolooza:
I'm curious if taking the digital marketing playbook of a DTC business & apply it to a B2B business will work.
Can you leverage influencers, content marketing, growing social accounts, & email marketing to grow your B2B brand?
"Swag.com" is clearly doing well.
That's a wrap!
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