Creative Producer ~ @SpaceXAI Expert Human Data Team Lead ~ Worlds, Films, Art ~ Methods/Mediums : Any/All ~ Visual Intelligence ~ Director Kevin K. Shah

City of Angels, Metaverse
Joined March 2009
Kevin Creative retweeted
Cooks of the Roundtable @SpaceXSI
🤖 Made with AI
Another productive day at @SpaceXSI 👇 1. Grok Bot can now use Calendar, Reminders, Contacts and more on your phone xitter.cf/bot/status/21133936842… 2. Grok Bot + 1Password, your Bot signs in for you (shoutout @roshan_s) xitter.cf/bot/status/21133329832… 3. Grok voice multitasking from @aegeantic xitter.cf/aegeantic/status/21133… 4. Pumpkin Bot 🎃 from @benjitaylor xitter.cf/benjitaylor/status/211… 5. Grok for Startups, up to 12 months of credits xitter.cf/ns123abc/status/211333… 6. The SpaceX Super Intelligence Partner Network xitter.cf/EugeneWiehahn/status/2… 7. Proud to be part of NVIDIA's OpenShell xitter.cf/SpaceXSI/status/211336… 8. Personalized Disney+ Canada picks from a like on X, from @jamiemichaels xitter.cf/jamiemichaels/status/2… 9. @poteto's statechart skill for your agents xitter.cf/poteto/status/21133984… 10. @Baconbrix had Grok Bot make Lego-style build instructions for a robot xitter.cf/Baconbrix/status/21133… 11. @Phil_Holland's Practice Cents app xitter.cf/Phil_Holland/status/21… 12. Terafab is hiring @SemiShinigami xitter.cf/SemiShinigami/status/2… 13. And @benln's recap of the last few days xitter.cf/benln/status/211325826… Safe to say the team is cooking 🚀
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Kevin Creative retweeted
I showed it to my kid and it was awesome to see the wonder in his expression. Made me feel like a kid again through that particular lens. I'm so glad AF that part of me isn't cynical, numb or dead.
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Kevin Creative retweeted
I DO NOT CREATE WITH AI BECAUSE IT IS EASY. I DO IT BECAUSE IT IS FUN.
🤖 Made with AI
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Kevin Creative retweeted
I'm sorry but there is no going back. It's too risky.
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Kevin Creative retweeted
Image + video + smart agents work better together at grok.com/imagine/agent A solid step in agentic video creation — we’d love your feedback!
Grok
@grokSep 5
Grok Imagine Video 1.5 agent is now available. Powered by our newest Image 2.0 model, it delivers higher quality, better storytelling from a smarter agent and excels at connecting multiple shots together with greater continuity.
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Kevin Creative retweeted
I built a 3D walkthrough of what actually happens when you hit send in @grok (or any other LLM) It's a next-word wager that’s repeated. You can watch the pass: IDs, look-back, see two specialists, and witness the guess. The demo shows the flow. Ask 4.6 and matching words highlight the flow in the cubes. Token cost and energy are shown in real time. Better on desktop - lots of mouseovers for teaching! Made with Grok Build. gtk-school.grok.me/
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Kevin Creative retweeted
“All of it is using technology for cinema - to tell a story that is in the mind’s eye” - Ron Howard
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Kevin Creative retweeted
Thank you for all the hard works. Team work is the most beautiful thing. 🩷
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Kevin Creative retweeted
While I believe an artist/filmmaker that is serious about learning, growing and striving for excellence in their craft can achieve mastery with any tool… there is a danger that the artist of tomorrow loses this desire in a market that no longer rewards greatness in cinema. I know that not every digital native editor learned to edit w/ 16mm on an actual flatbed, but there are fundamentals that are grasped as those creatives kept striving to create great stories that are well told. Even after all these years, I desire to continue leveling up. And while it is hard to take the anti-AI-pitchfork-wielding mob seriously, it is also impossible to get behind the smug “Hollywood is cooked” crowd. However new filmmakers decide create their stories in the future, it will be important to have a strong sense of cinema literacy, to watch great films, and performances, and to always learn from the masters that came before us. And definitely in the near term we should consider every angle (including these that are cautionary).
This morning, one of the most respected directors in animation walked away from a project he was genuinely excited about. The work didn’t fail. Two days after it was announced, a crowd online decided he was a traitor for touching AI, and the pressure broke him. He apologized. He dropped out. He said he’d try to do better. The mob called it a win. They were celebrating the wrong thing. In the noise, they buried the one warning that actually matters. A warning the man they just ran off gave two years ago, in his own words. Back in ‘24, before any of this, @mexopolis said the real danger of AI wasn’t the output. It was that younger artists would never get to climb the ladder and learn the craft the way he did, and that we’d end up with a whole generation that never becomes capable of making anything great. He was right. He’s still right. And this week he became a casualty of a fight that has completely forgotten his own best point. So let me say the thing nobody in the pile-on is saying. AI does not threaten the master at the top of the craft. It threatens the floor that produces the next one. Think about how anyone actually becomes good at this. Nobody arrives fully formed. You climb. Film school, if you went. Carrying gear. Second unit. The commercial. The music video. The cheap, fast, forgettable volume work that pays you to fail in public and slowly, rep by rep, turn into someone with a point of view. That floor is the entire apprenticeship system of every creative industry. It’s where technicians become authors. And it is the first thing AI eats. Not the prestige film. Not the auteur. The bottom rung. The work that was only ever valuable because it was cheap and there was a lot of it. The exact work a model can now do well enough, for nothing, instantly. So here’s the part that should stop you cold. We don’t lose this generation of filmmakers. The people who are already good stay good. They adapt, they use the tools, they’re fine. We lose the next generation. The ones who never get the climb. The ones who never get paid to be mediocre long enough to become great. We’ve watched this movie before, in slower motion. Entire craft traditions have vanished. Certain stop-motion techniques, hand processes, whole ways of making. Not because they were bad, but because the economic reason to learn them disappeared, so no one taught them, so they died. A skill with no market becomes a memory. You can write it down. The writing is not the same as a living practitioner. Ask a dead language. That’s the cliff. And almost no one is looking at it, because everyone is too busy screaming about whether using AI makes you a hero or a sellout. Here’s what kills me about that fight: both sides are closer than they’ll ever admit. The artists refusing AI and the artists genuinely exploring it want the same thing. They both believe the craft is sacred. They both want it to survive. They are, underneath the costumes, the same person, terrified the thing they love is about to be hollowed out. One side thinks the answer is to refuse the tool and shame anyone who touches it. The other thinks the answer is to master the tool before it’s too late. Neither answer touches the actual problem, which is economic, not moral: when good-enough films can be generated for nothing, the commodity floor collapses to zero. And when the floor collapses, so does the thing it quietly funded: the apprenticeship, the film schools, the on-ramp. Nobody pays to learn a craft the market no longer rewards. That’s not a hot take about AI being good or bad. That’s just where the road goes if nothing changes. The director who walked away this morning already saw all of this in 2024. He named the cliff before any of us were standing near it. Then we spent his moment fighting about everything except the thing he was right about.
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Kevin Creative retweeted
Creators are a critical distribution channel for most AI startups. But many don't know how to work with them effectively. I spoke with dozens of the top creators at Google i/o - some lessons learned and tips for startups 👇 1. It’s increasingly creators vs. traditional media for launch distribution. Last year, Google apparently invited ~25 creators and hundreds of press. This year, it was basically flipped: hundreds of creators, very little traditional press. Why? Creators are driving more impressions and more conversion to product launches. Traditional media can still matter for credibility, but a lot of launch coverage now turns into paywalled articles saying roughly the same thing as everyone else. Creators are often much better at making people actually care, click, try, and share. 2. Instagram is weirdly under-discussed for AI distribution. Almost every creator I met - regardless of whether they started on YouTube, X, or TikTok - was heavily investing in Instagram. And a few said they’re now posting AI content there first. The reason: it monetizes well, reaches a broad audience, and seems to drive more product curiosity with less reflexive hate than some other platforms. Also the cringey "comment ___ to get the link" format really works. I’ve seen this myself: a lot of AI product content ends up reaching a much wider mainstream audience on IG. For startups, especially consumer or prosumer AI companies, I’d take Instagram much more seriously than the tech world usually does. 3. Creators are flooded with identical-sounding AI startup pitches. Once creators found out I was an investor, one of the most common questions was: “How do you tell the difference between all these AI startups pitching the same agent / personal assistant / image generator?” That’s probably the biggest missed opportunity. Most creator outreach seems to be written as if the creator is just a distribution slot. But the good creators actually care about the product and need to understand what makes it different. For startups, it may be better to work with fewer creators who genuinely understand your wedge than to spray a generic campaign across a huge list. 4. Technical creators want to hear directly from the team. I talked to several creators with large YouTube channels focused on more technical topics, and many were tired of getting outreach from agencies that couldn’t explain what the product actually does. For the “big hitter” technical creators, founder / engineer / product lead outreach can matter a lot. It doesn’t scale, but that’s partly the point. If someone is going to explain your product to a highly technical audience, they need more than a one-page brief and a promo code. 5. Startups need to get smarter about creator metrics. I also heard a lot about how easy it is to manipulate the top-line numbers on your channel or account. Views and comments can look impressive while driving very little real engagement or conversion. A few metrics startups should probably ask for before paying meaningful dollars: % of viewers in the US / Canada, average view duration, link clicks, audience demographics, and examples of past campaigns that actually drove usage or signups.
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Kevin Creative retweeted
Growing up we didn't have much and I was really thankful for everything I got.. even if it wasn't exactly what I asked for.
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Kevin Creative retweeted
I’ll say it once again. Most people creating compelling films with AI tools were artists, storytellers and filmmakers well before. But if it makes you feel better, go off.
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We have arrived. We are judging things based on the merit of the artist, not the technology used. You never watch a movie because how it was made or the budget it had. you watch movies because the story is good and makes you feel something.
if you told me this wasn't AI, i would believe you. I can't lie, it is visually striking. I remain very anti-AI.. but that doesn't matter. AI is the ultimate disruptor. Artists, the question remains: What can't AI do? and then do that.
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Kevin Creative retweeted
Daughters are their fathers' princesses❤️
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Kevin Creative retweeted
RE: THE FILM BUSINESS IN TURMOIL I hear you. It’s so much easier to blame AI than the greed and financial mismanagement we’ve watched for years - even before the strike. I get it. AI was already getting blamed before the first studio ever touched it. Before the mergers, the layoffs, the consolidation. The scapegoating started early, and it’s only getting louder as adoption accelerates. I’d love to convince you there are new opportunities now. To finally make your project, realize that vision, and still collaborate with other human artists using everything you’ve learned. But I know it’s hard to hear that through the pain of change (if that’s what you’re feeling). It’s sad that there always has to be a scapegoat. Right now “technology” keeps taking the heat for a meltdown the Greedy in our industry brought on. And as AI adoption hits terminal velocity, I’m sure it’ll just keep getting blamed long term. But there really is light at the end of the tunnel for creatives! You just have to lean into the fear a little and start exploring the tools as something that empowers you rather than replaces you. There are places that will actually help like @CuriousRefuge And there are a variety of platforms where your expertise will set you ahead like @runwayml, @FlowbyGoogle, @imagine, @AdobeFirefly And even welcoming communities like @escapeaimedia and @WonderStudiosX That’s just the tip of the iceberg. When you’re finally ready (and the scapegoating subsides) it’s all just a change in mindset away. It's not all doom and gloom. Godspeed.
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Kevin Creative retweeted
I have kids. I work in AI every day. And honestly? I have no idea what their careers will look like in 15 years. But I know what will carry them through. First, and this might sound unromantic: make money and save it for them. We can debate educational philosophy all day, but the world is changing so fast that financial security might be the most practical gift we can give. Buy some gold bars. Seriously. Second, nurture their imagination. AI rewards people with initiative and wild ideas. The kid who daydreams, who asks weird questions, who wants to try ten things at once? That kid will thrive. AI can execute. AI can be disciplined. What AI can't do is dream up something nobody's thought of before. Third, build resilience. There are no more iron rice bowls (guaranteed lifetime jobs). Any stable, predictable job is exactly the kind of job AI will learn to replace. Our kids will likely switch directions many times in their lives. Learn something new, get replaced, pivot, repeat. It's more like being a hunter than a farmer. Schools don't teach this. Schools teach you to follow a linear path: high school, college, grad school, stable job. That linear path is becoming the most dangerous one. Last, invest in their ability to connect with other humans. Not networking. Not schmoozing. Real emotional connection. Building trust, offering support, making people feel seen. As AI handles more of the rational, analytical work, the human ability to genuinely relate to other humans becomes more rare and more valuable. I don't have all the answers. But I know that imagination, resilience, and genuine human warmth aren't going out of style anytime soon. #AI #Parenting #Education #FutureOfWork
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Kevin Creative retweeted
We made it into The Hollywood Reporter @THR 🥹 We can’t express our appreciation enough for the community that took a leap of faith with us during such an uncertain time in the creative industry and job market. Including Academy Award winner Rick Carter, who joined our courses and described this moment as “a whole new era of how to express oneself.” With the launch of our full membership system, designed to help our students build careers as AI creatives, we’re here to support artists through all of this and whatever comes next. Thanks for being here. Truly. hollywoodreporter.com/movies…
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Kevin Creative retweeted
And one major problem with knowing too much or seeing things clearly is that you lose the ability to participate in certain illusions that make life easier for everyone else.
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Kevin Creative retweeted
At @xai we are making media creation more accessible, enjoyable and useful. Lots more creative features coming soon! Thanks to the amazing team that worked around the clock to ship this, and our captains @Guodzh @imhaotian ❤️
Grok
@grokMar 15
Grok Imagine ranked 1st on Video Editing on Design Arena. Edit cool scenes, add, remove, swap objects or characters, and more! Try it now on x.ai/api/imagine
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Kevin Creative retweeted
Give it a try, it is fun!
Grok
@grokMar 13
Create a video using up to 7 images in Grok Imagine. Include characters, places, objects, and more. Available on iOS, Android, and Web!
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