Creative First is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture.
Joined February 2018
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News Highlights from the Media and Entertainment Industry:
1. Jio Platforms’ IPO attracted bids worth around ₹7 lakh crore and approximately 1.34 crore applications.
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4. Amazon MGM Studios Japan’s Buddy Marini, ‘Kokuho’ producer Matsuhashi Shinzo and ‘One Piece’ EP Steven Maeda on taking Japanese IP global at TIFFCOM.
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3. PVR INOX has approved a new capital allocation and dividend distribution policy to reward shareholders. The company aims to return about 30% of its surplus cash flow via dividends or share buybacks.
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2. Jio IPO: Jio Platforms attracted nearly 1.39 crore IPO applications, with institutional investors accounting for the strongest demand.
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creativefirst.film/news/jio-…
News Highlights from the Media and Entertainment Industry:
1. Tokyo Vice’ producer Alex Boden and Netflix’s Deb Richards urged changes to Japan’s production incentive as the government readies a content body.
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5. The Indian Institute of Creative Technologies (IICT), in collaboration with Wacom India, will host ‘Doodle Dash’, a live drawing contest, at the IICT booth during the India Game Developer Conference (IGDC) in Chennai on October 30 and 31.
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4. Comic Con India is set to make its debut in Madhya Pradesh with Indore Comic Con 2026 on December 19 and 20.
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creativefirst.film/news/comi…
3. Disney+ has signed a content deal with Channel 4 it says is one of it most significant and will see Channel 4 shows release simultaneously.
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2. An autonomous system focused narrowly on performance targets may prioritise cheap conversions over inventory quality, brand safety or long-term campaign effectiveness.
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Jason van Genderen has a story to share, and it proves how a seemingly small, distinctly domestic idea can lead to inspired filmmaking that reaches a global audience.
Read more: creativefirst.film/busan-202…
Can Indian television news reinvent itself for the digital age?
Avinash Kaul (@avikaul), in our latest Industry Spotlight, discusses sustainable news models, changing audience habits, and why AI must augment journalism, not replace human judgment.
youtu.be/uH6YWDThH-A
News Highlights from the Media and Entertainment Industry:
1. As nano and micro-influencers juggle competing brand deals to protect their earnings, bigger creators are signing long-term partnerships.
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6. The suspension of BARC ratings has prompted a new interest in RPD-based data collection for TV-viewership.
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5. From Vidya Malvade to Zareen Khan and Hiten Tejwani to Karan Patel, popular film & TV actors are entering mobile-first dramas. For platforms, the challenge is turning faces into paying subscribers
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4. Cable TV operator rolls out audience measurement framework covering 10,000-plus homes across 3,000 PIN codes; initiative comes amid freeze on industry TV ratings
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3. More distribution platforms are exploring audience measurement using return path data, with TAM handling the backend as the industry searches for alternatives amid the television ratings freeze.
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2. Netflix has marked a decade in South Korea by highlighting the global rise of Korean content, its growing investment in local creative talent and the economic impact of productions made in the country.
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What makes reality TV compelling? Ekta Kapoor, Founder of Balaji Telefilms, shares her take on unscripted entertainment at #FICCIFrames2026.
“In reality TV, casting is the script.”
Vipul Shah on why the people you put on screen can make or break a reality show at #FICCIFrames2026.
For some fans, it’s all about the analysis. For others, it’s the banter and stories around the game.
At #FICCIFrames2026, @IrfanPathan on catering to different audiences as a sports broadcaster. #TATAIPL2026