Art Director @papercrowns | Co-Founder @DrinkCTRL | Former @FaZeClan | Solana Explorer | Reimagine Everything™
London, UK
Joined September 2011
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Pinned Tweet
I’m excited to announce that I’ve accepted a role as Art Director at @papercrowns
I’ll be collaborating with the best minds in the business - reimagining brand landscapes, crafting creative experiences and helping make Crowns’ dent in the artistic world that little bit bigger.
This project was a challenge with lore to respect and many pivots in direction but the outcome was a super flexible, highly disruptive visual system that the team is super proud of.
A personal favourite! Onto the next. 👑
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Ali retweeted
This project was a big lift, we were able to really redefine a look and feel for an industry that can traditionally feel bland.
Appreciate the work that @CrownsAli and the team put into this over the course of months of research, ideation and execution.
Client: @macrodotcom
Macro is dismantling the traditional office suite, rebuilding it as a unified, AI-powered “everything app” engineered for speed, control, and cognitive advantage. Paper Crowns defined a cybernetic identity system for a new class of techie-gamers pushing beyond human throughput.
Introducing, a week of work in an hour.
View the full Case Study: behance.net/gallery/24846790…
Ali retweeted
To celebrate @McLarenF1’s double F1 championship win, @LogitechG developed a limited series of 25 hand-assembled carbon fiber PRO X Victory Edition mice. When @LandoNorris received his copy, both brands knew we just had to be there.
A deep dive into the world we built 👊🏻
The full evolution, from foundation to final form.
Long held within our walls, shaped through craft and conviction, now revealed as a complete and living world.
Enter the Castle ➞ behance.net/gallery/24178875…
A huge team effort to explore, develop & define our new identity. Couldn’t be happier with the outcome.
Not only do we now have a set of exciting & flexible visual tools, we’ve established the groundwork for a deep lore & story that will continue to be revealed over time.
👑
This is the evolution of Paper Crowns™
Modern in craft.
Medieval in discipline.
Underground in vibe.
Reimagine Everything™
papercrowns.com
Ali retweeted
Client: @LogitechG
Peripheral titan Logitech G entrusted Paper Crowns with the global launch of the groundbreaking new PRO X2 Superstrike.
Introducing, the winning click.
View the full Case Study: behance.net/gallery/24436933…
Ali retweeted
Client: @LogitechG
Logitech G approached Paper Crowns to deliver on their McLaren partnership with cutting-edge creative, designed to inspire precision, realism, and the ultimate racing experience. Together we closed the gap between virtual and real.
Welcome to the grid. → behance.net/gallery/23751802…
Ali retweeted
Client: @LogitechG x McLaren F1©
Logitech G and McLaren Racing joined forces to bring the thrill of racing into your home. Paper Crowns proudly collaborated closely with both brands to deliver 360° campaign creative, lead by a hero film starring Oscar Piastri and Lando Norris at McLaren HQ.
Full case study coming soon. 🧡
Ali retweeted
Client: @LOUDgg
The Brazilian multi-gaming powerhouse, LOUD, turned to Crowns for a full brand elevation. With a revised logo, expanded color palette, a revised typography system & design framework, we set the stage for future growth. Allowing LOUD's identity to live & breathe, while retaining a consistent look.
Ali retweeted
Client: @M80gg
As the ascending champions stepping into the big leagues, M80 turned to Crowns for a full rebrand. Crowns unleashed a raw, nuclear-inspired aesthetic that captures M80's intensity and ignites their community.
Ali retweeted
Client: @AINutrition_
Crafted with precision, powered by progress. AI Nutrition turned to Crowns to create a future-forward identity system that champions AI and the nutrition of tomorrow. From core aesthetic to wider merchandise and website, AI Nutrition stands as a powerful demonstration of how human ingenuity and artificial intelligence can work in harmony, for now..
An awesome effort from the team. Another one in the books 🎨
Client: @A16ZGames
Andreessen Horowitz gaming division, A16Z Games, enlisted Crowns for a comprehensive suite of creative services. From redefining their identity to crafting expansive brand landscapes and toolkits, dynamic systems were crafted to firmly establish A16Z Games as a leader in the gaming realm and beyond.
Case Study - behance.net/gallery/20225330…
Ali retweeted
Client: @LogitechG
Episodes 3 & 4 to the Logitech G Drive To Win brand campaign, championing Suellio Almeida & Bianca Bustamante, chasing ambitions & overcoming adversities.
Case Study → behance.net/gallery/19379940…
Ali retweeted
Client: @LogitechG
"Pursue your Victory" - Suellio Almeida. Third installment in our multi award winning digital content series, shot for Logitech G in 2023, where real & sim racing drivers share their perspective on what it means to "Drive To Win''.
Ali retweeted
Client: @LogitechG
"Silence the Noise, Find your Drive" - Bianca Bustamante. Our fourth & final entry to @LogitechG's Drive To Win brand campaign, highlighting Bia's overcomings & passion as a female F1 Academy driver from the Philippines.
It was an honour to work on this as part of the @papercrowns squad, from initial ideation through to attending the awards & seeing the campaign come to life - a huge team W. 🎨
Client: @EsportsAwards
Championing honor, achieving excellence & building legacies: reimagining The Esports Awards for 2023.
Case Study → behance.net/gallery/18711234…
Ali retweeted
Client: @Repullze
In pursuit of the ultimate stream experience, Repullze approached Crowns to craft a realm of carnage and chaos that matched his eclectic style. From character development to environmental build-out and beyond, Repullze's world was born.
Case Study - behance.net/gallery/18619387…