This one rule helped drive a 300% increase in registration revenue. At Cvent CONNECT, Myllisa Patterson, Vice President of Demand Generation at Cvent, and Dara Burg, Team Lead of Event Marketing at Cvent, shared their strategy that made it happen: 🎟️ Every comp pass needs a business case. 📈 Comps go to attendees with real growth opportunities and genuine interest. ✅ Leadership approval adds one more layer of intention. The results were astounding. Not only did we land a sharper, more selective audience, we also saw a big lift in registration revenue. They walk through the campaign framework behind Cvent CONNECT, watch their session in full here: okt.to/nGmAz3 #Cvent #CventCONNECT #EventMarketing #MarTech

The next generation of Cvent is here. More than $1B in product innovation over the next three years proves it.⚡ #Cvent #EventTech #MarTech #AI

We are deeply saddened to learn of James Van Der Beek's passing. We had the honor of welcoming him as a keynote speaker at Cvent CONNECT, where he graced the stage with wisdom, humility, and heart. Our thoughts are with his family and loved ones during this difficult time. 💙