Hey @JacobWGallagher — really enjoyed your piece on upside-down lettering. One small piece of history that may be worth adding: my brand, DRMN BG, was using upside-down typography as early as 2016, although we didn’t introduce it on hats first.
The dated posts are still live here:
instagram.com/p/BOr491UBQhZ/
instagram.com/p/BL6KuRQBdbA/
The design remains one of our top sellers today.
















