Personalities obviously help with these campaigns. Not sure the campaign would've worked with James Milner! #DSManchester

.@TheSocialChain are always trying to react to the 'ever-changing landscape' and talk to influencers on social platforms to do that #DSManchester

Richard: Social media is an enabler for these campaigns as there's nowhere else than Twitter that you're likely to see Stormzy and Paul Pogba talking #DSManchester

Richard: brands are trying to be more cultural with their campaigns, for example by using music. Simon: going down the cultural route is actually more difficult given the diversity of culture but the @paulpogba launch nailed it #DSManchester

Richard: using adidas and Stormzy for the @paulpogba reveal worked brilliantly together. Plus it didn't feel like @ManUtd were trying to sell something. Simon: "it made @ManUtd fans proud again" #DSManchester

Nick: the @paulpogba @ManUtd signing on social media reveal was groundbreaking and led the way on what can be done with social media #DSManchester

.@DanielMclaren asks why we are always chasing next gen fans. Simon says it's more about ensuring they're reaching fans on the platforms they are on and making sure they're there at the right time #DSManchester

Our panel is kicking off with Richard Johnson from @TheSocialChain, Nick Speakman from @Sporf and Simon Farrant from @OptaJoe / @PerformGroup covering how we engage with next gen sports fans on social media. #DSManchester

Expectation is a huge part of determining how happy we are. #DSManchester

Delighted to welcome @OptaJoe on board as the sponsor for our next #DSManchster event on 24th April at @TheSocialChain. Details/booking on bit.ly/2GNszPF #digisport #sportsbiz #smsports

2 weeks to go 🙌🤳 Book now at bit.ly/2GNszPF #event #smsports #digisport #sportsbiz

3 weeks to go until #DSLondon at @Gfinity...