Rob (@DTCChef) header
Rob (@DTCChef) profile picture

If I’m not cooking some ads, I’m cooking some meal preps I make funnels and write copy that sells to your grandma

Cyprus
Joined June 2025
Photo by Rob (@DTCChef)Photo by Rob (@DTCChef)Photo by Rob (@DTCChef)Photo by Rob (@DTCChef)Photo by Rob (@DTCChef)Photo by Rob (@DTCChef)Photo by Rob (@DTCChef)Photo by Rob (@DTCChef)Photo by Rob (@DTCChef)Photo by Rob (@DTCChef)
My gf did her resreach for the Christmas present ❤️ Hard to surpass this next yeah ahaha Time to study this and put in practice!
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How to do manual research for your creatives. (90min larp)
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Copywriting is a license to print money. I've made millions. Direct mail. Email. VSLs. No brag just fact. Follow me for persuasion at its highest level. Retweet for free swipe. Train with me to stack Benjamins...
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I need this starter pack for Xmas, whoever is from the US u know what to get me! * i also want hollow socks, Lymphoria, mars men and ultima peak👀
About to be so healthy it’s insane 💔
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If ur a killer idk how you are not inside
We're opening our server again on Monday, November 2nd to brand owners. It'll be $499/month to be in there (only for the new brands joining), and only 10 brands can join per week.* I'm also cutting down the requirement in half. Your brand needs to be doing $1.5m in revenue in the last 90 days, instead of $3m.* Some spots are already reserved. It's first come first serve. All the details are found here, please read the info very carefully before applying: whop.com/dtcpc/dtc-performan… If you don't qualify, please don't apply. I make zero exceptions. * These requirements may become more restrictive soon to maintain the integrity of the community
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Hired a guy who has a family, kids and a full-time job (works 6/7 10-12h a day) and he gets home and puts in an extra 5-6h to get better and be able to make a better living with creative strategy for a better future for his family... That's hunger, and that's only the people I hire... When someone applies and selects 5/7 days of work, I instantly decline... The person who wants it more than you will always win.
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I came to Cyprus without knowing anyone 1 month ago and now I'm connected to over 50 people, managed to set up everything and if I have any questions or things I need to solve, I just ask Victor. Real game changer if you want to move to Cyprus...
If you're thinking about Cyprus, here you go > cyfounders.com
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Wtf? Is Meta adding titles to the natives ads? Did anyone notice that? Is it automatic ai generatd or can we influence what's written there? If anyone knows lmk!
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Who is down for this ?
Cyprus meetup for great people who do real numbers been on my mind for a while. Shoot me a text if you are here or coming soon, will book a village in the mountains
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Secret to 100k a day ads: Chocolate milk and sparkling water.
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Yo @CarlWeische they might need some help on that CRO, them prices might need som A/B testing :))
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If anyone is in clothing and already has proper revenue and uses cashmere, hit me up. I have direct manufacturer contact in Mongolia from my recent trip! Happy to put you in contact!
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Time to iterate more
How I turn one winning ad into 5 more winners, without starting from zero: Rule #1: every iteration has to look a bit different, that's how Meta reads it as new and hands it to a fresh audience. Now the levers, biggest swing first: Mechanism. Same persona, new root cause + new solution. Weight loss from cortisol → weight loss from parasites. Ashwagandha → pomegranate. This is the biggest swing you can make. Persona. Same script, new person. Clean water for campers → for athletes. Menopause belly for women → dad bod for men. The skill is nailing the new language, not just swapping the face. Angle. New angle, new story, matched to the persona. Only works if the same root cause and solution still hold up. If they don't, the iteration dies. Lead. Rewrite the first 30 seconds. New open loop, new way into the same problem. Change the opening and you've got a new ad. Visuals. Smaller swing, but real. Change who's on screen to match the persona you're targeting. Hooks / headlines. Lowest leverage of the lot. New hooks and headlines to lift hook rate or catch a new audience. Now let's run it up.
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Pre-Black Friday Sale Started Now !! (It's the end of August) 😭
You guys…it’s almost WE NEVER DO THIS season!!!!
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After protecting stores over $850m in revenue, tomorrow we introduce a tool that will Change Ecom Forever... If you're seeing this now, you're lucky: We're giving early access to the first 50 founders who interact here to the smartest dispute mitigation tool on the market Along with picking stores who reply to give $1000 each in revenue protection Protect Your Margins... Be Quick
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Audited a brand's full funnel on a call. 24h later his partner messaged me: "@dtcchef already printing... just made small adjustments to the landers" 1-2 tweaks from my 5-6 recommendations. No ad changes. Just a more congruent funnel. Many times it's not a CS problem...
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Anyone Cyprus 15-22 June ? Ecom / affiliate
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Who am I meeting on the 30st of May in Zagreb at @MattOrlic ecom event ?
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Is anyone from the ecom/ affiliate world at the Monaco GP 5-7 of June ? If yes lets link up and lets sip on some Johnny Walker Blue Label
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Crazy how life can change in half a year ... One day i was with less than 1k in the bank and sleeping on a mattress and now dont get me wrong i still sleep like that but a bit more freedom to do anything i want and travel anywhere anytime... Just believe and keep pushing
Day 1: 0-10k/day in ecom New start, this is the whole set up: No desk, no crazy penthouse, no furniture… Just a 6 year old MacBook + internet + 900€ (and some other savings) to test and a normal salary to cover expenses. And most importantly a big hunger to make it.
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Anyone in Marbella next week who is down to talk ecom or marketing ?
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