DoggTalk

Funny conversation this week. A client told me he had to explain to his boss why TREND TV Ads was outperforming Mountain. We dug into the data, and it turns out our attributed CTV traffic is running about 9% higher. Results speak louder than opinions. If you're running CTV campaigns or thinking about testing CTV, let's connect. $TREND

The creator economy is changing. YouTube is raising the bar for monetization. TikTok is making changes that are impacting creators. And across the industry, the pressure to generate more profit for shareholders keeps growing. But here’s the part I keep coming back to: Who actually creates the value? Creators build the audiences. Creators make the content. Creators drive the engagement. Creators influence what people buy. Yet too often, creators are the last ones considered when platforms make decisions. We think there’s a better model. TREND is being built around creators, brands, community and commerce — where the people creating the value have more ways to participate in the value they create. Our philosophy is pretty simple: YOU BUILD IT. YOU EARN IT. The next great creator platform shouldn’t just give creators somewhere to post. It should give them somewhere to build, earn and grow. What do creators actually want from the next generation of platforms?

🚨 Casting Call: UGC Models (Wasatch Front – In Person) We just received our first TREND Smart Glasses 👀🔥 Now we’re looking for a few awesome people to help us bring them to life on camera. Who we’re looking for: UGC creators, content creators, entrepreneurs, or anyone comfortable on camera Ages 18+ Based in the Wasatch Front (Salt Lake, Utah County, Davis County, etc.) Available to come in person for filming What we’re doing: Filming short-form content + lifestyle footage with our new smart glasses Collaborating on simple scripts / ideas (you don’t need to be a pro — we’ll guide you) Capturing authentic, real-use scenarios for launch content What you get: Early access to TREND Smart Glasses Featured in official launch videos + ads Great exposure + content for your own portfolio Opportunity to be part of a growing tech + creator brand Details: 📍 Location: Wasatch Front (exact filming location shared after selection) 🎬영 In-person only (not remote) 🎬 Filming happening soon (flexible scheduling with selected creators) Pay: DOE Interested? Comment “GLASSES” or send a DM with: Your name Social profile (if you have one) A quick note about why you’d be a good fit 🙏 Know someone perfect for this? Tag them or share this post — we’d love to meet more local creators.