25 yrs in MarTech. One of the original growth hackers. CEO @ https://teapawt.net/t.co/MdCM2A9eKV, founder of https://teapawt.net/t.co/vG4oOB2COp. Author of Build Cool Sh*t. Barcelona and Orlando!
Barcelona and Orlando
Joined November 2011
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Adam Robinson is gone, and it's a huge loss for marketing. Adam founded RB2B and Retention.com. He was one of the biggest characters in marketing. He was a good guy, and so helpful. His family and kids were on the jet with him.
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I can't imagine what the people around them are going through. A lot of us probably watched Adam on TikTok or YouTube a few days ago. He will be sadly missed. #AdamRobinson #RB2B #MarketingCommunity
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The most frustrating thing as a content creator is forgetting to hit record.
I shot a great video at an amazing venue. Never pressed the button.
The phone saved none of it.
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AI agents can create more work than your team can finish.
The agent is the easy part. The hard part? Prioritizing the work and building a system where humans and agents actually ship—not just start.
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One thing ChatGPT Codex does better than Claude Cowork: starting fresh AI sessions.
When a project gets too long, I can tell Codex to start a new session with a handoff brief.
With Cowork, I use scheduled tasks as a workaround.
Both work. Codex just takes fewer steps.
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Full session Oct 29, 2 PM ET. 45-minute live demo and Q&A on keeping UTMs clean when AI agents build emails: web.utm.io/resources/webinar…
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It's Saturday and I'm already in my context graph, building AI stuff while everyone else sleeps in. Everyone says I need a hobby. This is the hobby.
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That new marketing tool you're eyeing won't fix your problem. It comes down to 3 things: process you architect from day 1, use cases that match the tools you own, and a team that can actually use what you bought. Most teams don't need another tool. Stop buying more tools.
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The number one thing slowing companies down is disconnected tools. Your email tool and your analytics tool each hold half the story and never talk. A tech stack is hard to build, so teams buy more. Integrate your current tools better and you'll be able to do a whole lot more.
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Your email program might be driving more revenue than your reports show.
Bad UTMs could be why. And AI agents building emails are making it harder to manage.
We're showing how to fix it live on Oct 29 at 2 PM ET.
45 minutes. Demo + Q&A.
Register: web.utm.io/resources/webinar…
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My AI agents are still working and I can't do anything. So I'm editing TikTok videos on my phone, then adding them to the system for the agents to run. It's a different life as a CEO than it was 5 years ago.
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Marketing ops teams do a lot of Marketo and Salesforce work by hand. I think AI agents take over more of it within 18 to 24 months. Attention to detail and clear feedback become the job. The human becomes the reviewer.
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Anthropic's Claude is too wordy. Ask one question, then a long windup before the answer. OpenAI's ChatGPT gets to it faster.
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