AB testing for over a decade, increasing conversions for big brands, institutes and, charities. I tweet about experimentation, data, persuasion and behaviour.
Leeds, UK
Joined April 2011
- Tweets777
- Following690
- Followers443
- Likes729
Dave Mullen retweeted
Hey all.
If you know me, you know I don't post these sorts of posts very often, but well, things are getting kinda tight and I kinda need to get this off my chest.
As some of you know, three months ago, I was laid off.
Not being someone to take these sorts of things sitting down, I got to work setting up my own little shingle.
I told myself I'd apply for new jobs while also trying to start something and see which one takes off first.
And I've been doing that, in both areas.
Unfortunately though, in the months since, neither have taken off—at least in a near term, which has caught me by surprise.
Sure, I've been building great relationships and the foundation for some great content, but unfortunately that's not paying the bills in the short term.
And frankly, after getting my last two roles based on the network and relationships built on here, it's been hard to come to terms with getting little to no traction now.
Which brings me to the bottom line of why I'm posting...
In short, I'm the primary breadwinner for my family and things are getting tight.
I need a win.
Today's my birthday so I figured why not just come out and ask for help.
If you or someone you know needs an experienced agency/services marketer, I'd love an opportunity to chat with them.
Whether a win comes in the form of a job opportunity or a consulting/freelance gig, I'm not picky.
So if you are somebody with a need in this area would you reach out or if you know someone would I could help, would you make an intro?
It would mean the world to me.
Dave Mullen retweeted
This is the kind of advice and detail that companies pay 💰 for. Cheers @DaveAnalyst !
Dave Mullen retweeted
If you are looking for comms support at your charity, check out our directory of #freelancers. @DaveAnalyst specialises in #strategy and Conversion Rate Optimisation, increasing conversions for charities. bit.ly/43AKbVq #MeetAFreelancer
ALT Freelancer promo card with green speech bubble, photo and text - Meet our freelancers...Dave Mullen. I've worked with charities like Teenage Cancer Trust, Blue Cross and The Children's Society on Conversion Rate Optimisation. I'd love to help you to better understand your online users, and to test and learn to maximise your donations. CharityComms logo
Dave Mullen retweeted
New paper shows how powerful left-digit bias in prices is: for example, we unconsciously think of a product priced at $4.99 as $.20 cheaper than one priced at $5.00.
Retailers underestimate how well the trick works, losing up to 4% of profits by not ending every price with .99!
Dave Mullen retweeted
There are dozens of use cases for ecommerce data science, covering everything from segmentation to uplift modeling. Here's a selection of 15 of the best. #ecommerce #datascience #python #machinelearning
practicaldatascience.co.uk/d…
Dave Mullen retweeted
You can use Google Ads to see which of your products people know you best for in Seattle & which are more likely to make customers search for competitors.
Brand-level, city-level, product-level competitor comparisons for as little as 3p per keyword
rebrand.ly/ads_brand
Dave Mullen retweeted
-3 months since coronavirus was declared a pandemic
-3 months of @CitizensAdvice data
-3 graphs
So much to unpack 🤯
Summary in 3 tweets 👇
Dave Mullen retweeted
This is a great chart by my @ONS colleagues comparing the current downturn with the financial crisis/2008 recession. ons.gov.uk/economy/grossdome…
Dave Mullen retweeted
Data shows that police in the UK is disproportionately using stop and search against Black people.
Despite a drop in previous years, stop and search is on the rise again, after @pritipatel announced an expansion of 'no suspicion' searches to tackle the knife crime epidemic.
Dave Mullen retweeted
Today, my dad cried over the phone, he wanted one week where he could use his computer without my help.
He's blind.
Each inaccessible webpage tells him, "you aren't welcome in this world."
If you don't know whether your website or app is accessible: it's not.
Start learning.
Dave Mullen retweeted
Facebook deck on digital ads:
- Ad engagement (clicks, likes, etc) have no correlation to return on investment
- Click-through rates have a less than 1% correlation with ad recall, brand awareness, and purchase intent
- Ad creative drives effectiveness
awards.effie.pl/wp-content/u…
Dave Mullen retweeted
No cookie consent walls — and no, scrolling isn't consent, says EU data protection body tcrn.ch/2yxcZod by @riptari
Dave Mullen retweeted
An exercise in creative constraints
You have to grow your store 100% in the next year or you die. 😵
Catch is, only thing you can change is your unboxing experience. 🎁
How do you do it?
Dave Mullen retweeted
Can you help us? Our teams are working hard to look after patients and keep them as safe as possible but we need your help.
Do you have any stock of new full length coveralls that you can donate to us to help keep us safe?
If so, please email [email protected]
Dave Mullen retweeted
Useful write-up from @WordStream on ppc trends they've noticed around the Covid-19 period: wordstream.com/blog/ws/2020/…
#ecomchat
Dave Mullen retweeted
Things are tough. For everyone. I've been thinking about how I could help. Not a doctor/nurse, but I know a bit about improving the conversion rate of e-commerce websites. That's why we are giving away copies of our book - no charge. We will post to you - bit.ly/3baJfv3
Dave Mullen retweeted
We’re offering free CXL Minidegree programs to people whose livelihoods are affected by COVID-19.
If you work in travel/hospitality/etc and your livelihood is at risk, and want to switch into a career in digital marketing, we can help you.
cxl.com/institute/career-cha…
Please RT.
Dave Mullen retweeted
I've spent bits & pieces of time over the last week looking at what's happening with ecommerce amid Coronavirus worry.
Here are some very quick notes:
Dave Mullen retweeted
The world has a massive sameness problem. Like ridiculously huge.
It's one of the key obstacles for most companies. Most are working in incremental improvements instead of differentiation. Becuase it's hard. It involves risk and changes, venturing into the unkown.
