David Bernheim (@DavidBernheim) header
David Bernheim (@DavidBernheim) profile picture

Writing & consulting about the business of wine, marketing and branding. Work with @LizGabayMW, especially with rosé wine.

Joined April 2009
Photo by David Bernheim (@DavidBernheim)Photo by David Bernheim (@DavidBernheim)Photo by David Bernheim (@DavidBernheim)Photo by David Bernheim (@DavidBernheim)Photo by David Bernheim (@DavidBernheim)Photo by David Bernheim (@DavidBernheim)Photo by David Bernheim (@DavidBernheim)Photo by David Bernheim (@DavidBernheim)Photo by David Bernheim (@DavidBernheim)
I love this innovative idea for reaching a Generation Z audience, with red and rose wine-based drinks by the Cellier des Demoiselles, in cooperation with beer brewer @LaGorgeFraiche.
Disruptive, la coopérative des Corbières Cellier des Demoiselles s'est associée à une brasserie de Béziers pour composer deux boissons à base de vins répondant à tous les codes de la bière, de l'élaboration à l'habillage vitisphere.com/actualite-990…
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David Bernheim retweeted
“As ⁦@LizGabayMW⁩ explains, there is a wealth of smaller family estates producing good quantities of red and white wines close to the hearts of the region’s vignerons,” via ⁦@quench_mag⁩ #Provence #wine quench.me/longform/the-red-w…
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Moving to lighter bottles has saved @TablasCreek $2.2 million in 14 years - and helped the environment. For a detailed analysis, see tablascreek.typepad.com/tabl…
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I love David Gluckman's article on no-alcohol mixers. His conclusions on the high pricing do not surprise me.
Super-premium mixers rather than faux spirits – that’s the way producers should be approaching Low & No Alcohol drinks. So says Drinks inventor David Gluckman (Baileys) who thinks customers are being ripped off. Read his fascinating insight. the-buyer.net/opinion/low-no…
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David Bernheim retweeted
One small step for wine, one giant leap for Slovakia. This was the message from The World of Slovak Wine tasting this month – the UK’s first one devoted to the region. Sommeliers, indies and consultants all raved about what they found. Click the-buyer.net/tasting/wine/w… @LizGabayMW
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Sen is a joint project between Liz, our son @BenBernheim and Vladimir Magula of @VinoMagula. Well done all for an innovative and interesting rosé wine.
Lovely couple of films by Mike @BinTwoPadstow on Sen - which means Dream in Slovak
This question about the amount of field blends today has stimulated a healthy discussion.
Anyone have any idea of the amount of field blend wines are made? Is it largely from old vineyards, are new vineyards being planted with a mix of red and white grapes? @robertjoseph @alain_deloire
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Japan wants people to drink more alcohol. Because alcohol consumption is good? No, to boost falling tax revenue! theguardian.com/world/2022/a…
Elizabeth Gabay MW writes about becoming a specialist in rosé and how she and Ben Bernheim wrote their new book "The Rosés of Southern France". Available from Amazon amzn.to/3zazjR5
ANNOUNCING: important new book about the #Rosés of Southern #France by @LizGabayMW & Ben Bernheim "This is a handbook for trade, sommeliers, & consumers. We'd love to see - muddy fingerprints, wine glass stains, & notes written in the margin." bit.ly/3BlI6Rw
**Now available** Elizabeth Gabay MW and Ben Bernheim's latest book, with all about the "Rosés of Southern France" in a practical colour paperback. Available from Amazon (amzn.to/3zazjR5).
New book now available on local Amazon - a handbook to exploring the rosés of southern France. Maps, photos, tasting notes...
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Bottles are recycled in Germany. Here's more info. #Recycle m.dw.com/en/how-does-germany…
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Would you want your drink served by a robot bartender? Not me! And you? Makes me think of coffee - how many cafés serve coffee from vending machines? Soulless canteens maybe... bbc.com/news/business-592461…
I absolutely agree with David. Getting statistics, say for a serious article, is like getting blood from a stone. Could holding on to data be a way of trying to keep power?
Been seeing this meme a lot lately, and figured I should make my own. #winedata Having been in the wine industry now for ~13 years I’ve felt this way for a while. Thankful that it’s slowly changing. #datadatadata
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One more #Brexit dividend: car sticker change "from GB to UK symbolises our unity as a nation and is part of a wider move towards using the UK signifier across government." Trying to patch over the splitting unity? bbc.com/news/business-587342…
David Bernheim retweeted
“The $170 wine doesn’t have to sell in very high quantities – just by existing, it has established rosé as a category that can charge high prices.” Another good article from @robertjoseph
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