Want to understand the biases in ad platform automated bidding algorithms and how they reduce profitability for #Magento and other #ecommerce merchants? psyberware.com/blog/smart-bi…

California's Prop 65 requiring warning labels on nearly everything is not really for consumer protection. It exists to protect California businesses by preventing competition from cheaper out-of-state ecommerce firms. Its main impact is higher prices for California residents.

Google's Ad Strength doesn't actually measure performance. It's a score based on whether you conformed to "best practices" which may not be appropriate to your situation.

What gets sold to us as "Best Practices" in digital advertising are usually what's best for the ad platforms, not for ecommerce merchants.

Minimize the number of PPC campaigns you have in order to maximize your results.

As more OGs in the #Magento community post pics of ancient x.commerce swag from conferences a lifetime ago, it's beginning to dawn on me that I'm surrounded by hoarders...

Is there a connection between the expansion of privacy legislation and the rise of paid "verified" social media accounts? If you can't pay the bills by showing ads to anonymous users based on behavioral tracking, the incentives all shift.